10 free ways to earn TikTok followers
You have already posted a lot of videos to your Tiktok account, hoping to gain subscribers. But the results are not there.
What’s stuck and what could you improve in your communication to take your communication to the next level and capture the attention of new users?
I will share with you throughout this article concrete advice to gain new subscribers on your account, without spending a single penny, but requiring a little work on your part.
1) Submit a well-filled profile
One of the first things to check from the start is the correct constitution of your TikTok profile, making sure to optimize its biography.
The profile picture, username or personal information you provide leaves a strong impression on visitors to your account.
For example, if your account name takes a long time to remember, it won’t help other users keep your presence in mind.
Try to keep the name short, eye-catching and avoiding using different pseudonyms on each of the social networks you’re already on.
Let your profile visitors see what type (s) of videos you are going to post, mentioning that you like to produce fitness videos, humorous videos or simple music videos where you showcase your talents.
Your profile is the first step in establishing some form of communication between your personal or brand account with your future followers.
2) Publish original content & be entertaining
If you post the same type of content as everyone else, you are unlikely to stand out. You will have to find your own strategy of differentiation with other content producers, whether it is the way of staging the video, singing or any other visual element.
Thinking about what can make you unique is an essential step in designing your editorial line, while keeping in mind the purpose of your presence:
- become an influencer on TikTok?
- increase the notoriety of your products & services?
Each social network has its own context in which Internet users connect: on TikTok, you have to entertain users through video.
If you don’t regularly post new videos to your account, how might people find out about you?
While you don’t have to post every day, it will be especially interesting to think about creating and maintaining a content calendar.
Start by posting once a week, then once you have mastered the codes of video production, increase the frequency.
4) Take part in challenges
Keeping up with the latest social media trends is important because it allows you to see what types of “hot” content are at a specific time.
The challenges often involve singing and / or dancing to popular music, which is perfectly linked to the uses for which the platform has become known, namely lip-syncing .
A simple way to identify current challenges is to watch the different videos in the “For you” section and analyze the captions for them.
5) Carry out collaborations with other TikTokers
In the same way as on Youtube where content producers will help each other to make videos broadcast on their respective channels, it is perfectly possible to ask users with more or less the same size of community as you to practice the exchange of visibility.
6) Learn the most popular user methods
Before you start creating your own videos, you should spend some time in the “For You” section of the TikTok app.
This will inform you of practices that work to generate visibility, because the videos offered in this section generally receive several tens / hundreds of thousands of interactions.
- popular music
- effects / filters used
- length of videos
Similar to Twitter and Instagram, TikTok allows users to add hashtags to reference their videos in themed post feeds.
However, unlike Instagram, the number of hashtags you can add is extremely limited because your caption along with the hashtags must be a maximum of 140 characters.
It is therefore essential to choose them well.
Don’t limit yourself to your simple TikTok account when you broadcast your videos: you could easily share some of your content on Facebook, Instagram, Youtube or even Snapchat to make your existing communities want to join you on TikTok.
9) Use applications to make your content original
You don’t need to go through professional video editing software like Finalcut or Adobe Premiere to produce great content to stream on TikTok.
Here are some cool add-on apps for that:
10) Publish at the right time
As on other social networks, the time of publication of your videos is an essential factor affecting the visibility of your content.
There are currently no analytics informing us of the connection times of our subscribers, but studies have appeared on the subject, and reveal that it would be more interesting to post between 11 a.m. and 5 p.m. hours.
Analyzing your audience’s habits will undoubtedly be necessary to identify the best time slots for your account.
To go further:
Trainer & social-media consultant, I am the author of the “Toolkit of Community Manager ”published by Editions Dunod. I have trained several thousand employees in the professional use of social networks since 2011.
Join me on Twitter and Instagram .