10 ways to drive traffic to your website using Linkedin
Linkedin is a powerful yet underutilized social network.
Many business owners create websites to increase sales and customer base, brand awareness. They are constantly looking for all sorts of ways to get more traffic to the site.
Many do not take this social network seriously. It is believed to be useful only in relation to the issue of employment. You are wrong! Linkedin is really effective for job seekers, but that’s not all it has to offer. Individual entrepreneurs and various companies achieve their goals with Linkedin, moreover, they get what they never dreamed of!
For example, Linkedin will help you:
- Sell products / services
- Find new clients and future employees
- Get leads
- Get financing for your company
- Get sponsors
- Sell hundreds of tickets for your event
- Get Media Review
- Drive traffic to your site!
Achieving these goals is not an easy task, nothing will happen by itself. It takes a lot of work and experimentation with different methods. We invite you to familiarize yourself with the strategy developed by Exiterra company 10 main ways to drive traffic to the site using the social network Linkedin.
1. Fill out your profile
Many Linkedin users claim that this social network does not work for the benefit of their business. We ask people like this: “How much time do you spend on Linkedin?” “Very little”. Remember that if your profile does not interest the visitor, he will never go to your site. If you want your profile to be read, follow the links, make your profile concise, interesting and useful! Add a big nice photo. Do not forget that the better your profile is filled in, the more people will read it and follow the links to your site. If a search engine searches for information about you, a link to your Linkedin account will be among the first.
2. Increase the number of acquaintances
The more acquaintances you have, the more people will have access to your profile. Each time you visit the site, recommend someone, add to groups, update your profile, etc.
3. Optimize your links from your profile
When you first edit your profile, the links look like this:
Agree, this is not a call to action. Few people want to go to a site whose domain they do not see. Enter the address of your site in the settings.
4. Answer questions
This is a great way to drive traffic to your site. The more you answer questions, comment on messages – the more likely it is that they will pay attention to you and will go to your site. Not only the person whose question you answered will be interested in your profile, but also everyone who participated in the conversation. If someone marks your post as “best” it will allow you to get closer to the status of “expert” in the category. When you are an expert, people get a lot of useful information from communicating with you, there is a very good chance that they will go to your own site to find out what exactly you do and what services you offer.
5. Update your status
LinkedIn, just like Twitter, has a status update feature. What special can this give? “This is the first thing most people do when they come home. They open their profile on social networks and check it for comments and, accordingly, respond to existing ones (mention your company name and website address in messages as often as possible).
6. Add to groups
Whatever your site is about, you will always find people interested in your field of activity. Don’t miss this opportunity!
In most groups, there are about a hundred participants who easily join the discussion. If you are not yet a member of the group, you are losing a lot of targeted traffic to your site. Add to all kinds of groups in your area.
7. Leave comments in groups
Some large groups receive hundreds of new discussion topics every day. People discuss, leave comments. Every time someone creates a topic for discussion, there is an opportunity to go to the profile of any person in the group.
In the settings of each group there is an item that you can add a link to the website with the latest news from the group on LinkedIn. It also allows you to customize your RSS feed so that when an article / news is added to your site, it appears in the LinkedIn group. Again, this will give you more reasons to visit your site.
9. Create a group
This can be one of the most effective ways to drive traffic to your own website. For example, you create a group on LinkedIn, and at a certain point the number of members becomes 19,500. When a new person is added to the group, they see the description of the group, your contacts as the owner of the group, your website address.
10. Leave a link on your website to your LinkedIn profile
This may be one of the most obvious solutions, but still many site owners don’t. This post includes the title and first paragraph of your most recent articles you posted on LinkedIn. This is one of the most effective ways to attract people to your profile.
We hope this article helped you understand the importance of. If you understand how large-scale this work is, please contact us. We will do our best to attract the maximum amount of traffic to the site for you.