4 creative ideas for your Instagram post grid
There is no doubt that the overall layout of your Instagram post grid is a critical factor in gaining followers on your account.
Indeed, after having browsed your biography , the reflex of visitors to your profile is to analyze in a few seconds the type of content that you will share regularly.
It then becomes important to propose a certain standardization of the photos & videos publications on your account, which you can set up in different ways.
I will present you throughout this article 4 creative ideas for your profile, in order to bring a touch of originality to the constitution of your content flow and thus convert the maximum of your visitors into subscribers.
1) The strategy of 3 (almost) identical publications
In this first case, the brand has to pay attention to the structure of the publication thread by sharing 3 identical or very similar content visually.
Burberry offers this presentation as we can see below, with a desire to vary the different main colors of each of the lines.
So, regarding the timing of publication, it turns out that the 3 photos / videos are posted at very tight intervals, perhaps a few minutes or maximum a few hours, so as not to harm overall aesthetics too long.
Posting several posts in a very short time can potentially have an impact on the perception of the algorithm of your account, because there is a natural slowdown in the number of likes between the first, second and third post.
2) Standardization by the omnipresence of the same colors
Some companies or influencers produce each of their publications with an imperative to respect the graphic charter or a certain color palette, and stick to it for several weeks or even months.
This therefore makes it possible to offer a uniform publication thread that is pleasing to the eye.
In the example below, the influencer has worked on the covers of her featured Stories as well as her posts to give us a polished profile.
Unlike the Burberry example seen above, it is in no way necessary to post several pieces of content in a row to respect the overall aestheticism of the Instagram account.
3) The alternation of identical contents
Permanently or for temporary / special operations, it may be interesting to think about a fixed structure of your publication thread, alternating two or three types of different and complementary content.
For example, Chanel offers us below a thread of publications alternating two photos & a video, over the entire period of a parade.
It is therefore necessary to post the 3 contents at the same time to preserve the aesthetics, which, like the example of Burberry seen above, can potentially have an impact on your perception by the Instagram algorithm.
4) The famous white boxes
This is without a doubt the most affordable technique in terms of graphic design for all Instagram account holders.
Standardizing your publications by adding white bands around your photos & videos immediately gives an effect of cleanliness, a certain chic and does not “oblige” to respect a publication schedule or to constantly reuse them. same main colors or filters.
The famous clothing brand below thus shares photographs and visuals created by computer tools without it shocking the eye when browsing the account.
In summary, you will have at your disposal many ways to offer a visually optimized publication thread.
Please send me some beautiful Instagram feeds you might have spotted by emailing [email protected]
To go further:
Trainer & social-media consultant, I am the author of the” Box tools of the Community Manager ”published by Editions Dunod. I have trained several thousand employees in the professional use of social networks since 2011.
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