6 tips to beat the Instagram 2020 algorithm

6 tips to beat the Instagram 2020 algorithm

Knowing exactly how the Instagram 2020 algorithm works is a huge benefit for anyone looking to grow their following and build a strong brand on Instagram.

Here are 6 tips for getting a head start with Instagram’s algorithm in 2020, recommended by Later:

Tip # 1: Encourage more interactions with Instagram Stories stickers

Instagram Stories stickers are a great way to encourage audience engagement – and the more engagement your posts increase, the more they will be powered by the Instagram algorithm!

There are many Instagram stickers, but the best ones for driving engagement are the Instagram survey , the emoji slider, and the question stickers.

Survey and emoji scrolling stickers are a quick and easy engagement victory and can work for almost any company or brand.

Question stickers may not be that quick to consider, but they can be just as good at driving genuine engagement with your audience, which is very valuable to the Instagram algorithm.

Tip # 2: Promote conversations with engaging captions

Instagram has confirmed that likes and comments are extremely important when it comes to ranking feeds, so it’s a great idea to encourage as many interaction with our posts as possible.

One of the best ways to do this is write good captions that promote engagement.

A call to action in your Instagram caption can go a long way when it comes to driving multiple interactions.

This could be as simple as Ask your followers to share their thoughts or feelings, double click if they agree, or tag a friend in the comments.

Tip # 3: Cross-promote Instagram Content for Maximum Engagement

If you’re looking for a quick and easy engagement win to help you improve your algorithm rankings, cross-promoting your Instagram content is a great place to start.

With the growth of Instagram, the number of channels where you can share content has also increased: feeds, stories and most recently IGTV.

And thanks to these different publishing channels, you can strategically use them to attract a different audience to your most recent content.

This could be as simple as sharing a tantalizing preview of an IGTV video on your feed or even adding a feed post to Stories with a GIF.

Tip # 4: Optimize your hashtags to reach relevant communities

Adding hashtags to your posts is one of the most effective ways to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account.

And with a good hashtag strategy, you will not only reach more people, but you will reach people who are relevant to your business and most likely engaged with your content.

One of the best ways to get valuable hashtag inspiration is to watch what successful brands are doing in your network.

Look at brands with similar content, products or audiences and carefully consider their content strategy.

Focus on their top performing posts, in particular, and highlight the hashtags that may be applicable to your brand for future posts.

Extra TIP: One of the best ways to save time and get organized with hashtags is to use Later.

With captions saved on Later, you can create templates to save the most commonly used hashtags.

If you are wondering how to find the best Instagram hashtags for your content read: List of the best Instagram hashtags 2019-2020

Tip # 5: dive into your DM

Just like comments and likes, direct messages (DMs) are a strong indicator of engagement for the Instagram algorithm.

You may have noticed that the accounts you DM most often pop into the front of your Instagram Stories feed – Instagram’s algorithm is doing its best to offer you content it thinks you want to see.

One way to use this to your advantage is to regularly invite your audience to DM with their questions or feedback – or by regularly sending you “quick emoji reactions” to relevant Instagram Stories.

read also: Autocommenti a post Instagram, having a commented post increases the positioning of the photo

Tip # 6: Use Instagram Analytics to see what works (and what doesn’t)

Now it’s time to level up your strategy by incorporating some of our tips and tracking and tracking the performance of your content on Instagram!

Tackling your Instagram strategy with a better understanding of what works (and what doesn’t) will help you come up with a optimized marketing plan, saving you time and effort in the long run .

But diving into your Instagram Analytics means more than just finding out which photos, videos or stories perform best. Truly understanding how your content performs – by tracking key metrics over time – is key to knowing how you stand against Instagram’s algorithm.

Instagram Insights, the app’s built-in analytics tool, gives you some great metrics and performance data on your posts, stories and IGTV.

Engagement of Instagram Stories: Instagram Insights

From here, you can access the Content tab. To see how your individual posts and stories perform, you need to select each individual post to learn more about metrics such as how many likes, comments, impressions or reaches your post.

Optimize your Instagram content and increase your engagement by comparing the post types or photos that perform best and applying these learnings to your Instagram strategy!


Whatever tactic you choose to focus on to improve your Instagram ranking, the most important thing is to keep interacting with your audience , which must be at the heart of your strategy.

Building an authentic relationship with your followers is the most powerful way to hack the Instagram 2020 algorithm, and best of all, it will work wonders for your brand too.

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