7 examples of Instagram contests (and how to organize them)

7 examples of Instagram contests (and how to organize them)

How to organize an Instagram contest? 7 examples of Instagram contests. Make a contest on Instagram easily.


Do you also want to organize an Instagram contest and do not know how to go about it?

Good thing we explain everything to you in this article. By the end of it, you will know how to start your Instagram contest. But you will also have discovered 7 examples of instagram contest .

Running an Instagram contest is a great way to grab the attention of new users.

Contests and giveaways contribute to the development of your community. But it also has the effect of boosting your engagement.

However, before doing an Instagram contest, there are a few things you should know. Whether it’s to make sure you stay in good standing or to create the best Instagram contests .

Good to know : the instaboss application allows you to create and above all publish your Instagram contests easily by scheduling your publications in advance. But also by boosting your visibility.

How to make an Instagram contest:

7 examples of Instagram contests


Before you start publishing your Instagram contest. You need to think about what type of contest is best for your brand and your goals for this Instagram promotion.

7 Instagram contest ideas:

  • Like and / or comment to win.
  • Photo caption contest.
  • Identifies one or more friends.
  • Quiz or skills competition
  • User Generated Content Contest.
  • Instagram contest via stories.
  • Treasure hunt competition.

1. Like and / or comment to win.


This is one of the most common practices of Instagram contests.

It’s also one of the easiest to set up (especially if a “Like” is enough).

This usually involves asking people to like the photo, following their account as well as commenting on something related to the photo.

The ease of entering this kind of contest can actually be a challenge for marketers.

If you use a contest as a lead generation strategy , you can bring in a lot of them. However, they may not be of very good quality, especially if you are only asking for a like.

By requesting a comment directly linked to the photo . You make sure people really care about your brand. And you can weed out people who are just looking to enter the Instagram contest.

This will also boost your engagement.

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2. Photo caption contest.


It’s human nature to want to show off your wit and humor.

A photo caption contest allows fans to participate while showing their loyalty to your brand. This will also have the effect of boosting your engagement.

All you need is an interesting or unusual photo . Post it on Instagram and ask fans to post their caption in the comments.

The Sudbury Wolves (OHL) hockey team used this strategy to get fans excited about their first game of the season.

How? By offering a chance to win two tickets to the opening match to the person who nominated the best caption for this photo.

jeu concours instagram Sudburywolves

3. Instagram contest identifies a friend.


A tag-a-friend Instagram contest can be a great way to showcase your brand. Especially to people who may never have heard from you before or who may not yet follow you on Instagram.

The concept is simple: ask users to tag their friends in the comments of your post for a chance to win.

Everyone who is tagged will receive a notification and will likely click on your post to view it. If they like what they see, you may end up with a new follower , or even a new participant.

This type of Instagram contest has the advantage of promoting yourself exponentially . In large part thanks to identification.

4. Quiz or skill competition game.


An Instagram contest can be an opportunity to promote your business or brand . In particular through an Instagram Quiz

People who are not yet familiar with your brand may end up looking for the answers and gradually getting to know you.

Asking fans to show off their talents related to your product or brand is another great option. Especially if you have products or resources that help people learn or develop those same skills. Entries can thus serve as social proof for your products.

BeatJunkies.TV regularly posts challenges on their Instagram account, encouraging followers to show off their DJ skills for a chance to win a month’s subscription to their service.

Rather than picking a winner at random, they pick the person who has shown the best skills. When they announce the winner, they always say what made them stand out.

jeu concours instagram beatjunkies tv

The videos are regularly viewed by thousands of people.

Find out here how to make yourself known as a DJ.

5. User Generated Content Contest.


Running an Instagram contest is a great way to collect fan content that you can share on your social networks. Make sure that the terms of your instagram contest make it clear that you can share the photos and texts that people submit .

For this you can ask users:

  • to show yourself using your product,
  • tell how your product or service has improved their lives,
  • or just post photos related to your product or service (like photos from their run for a track and field clothing company, or photos from their trips for a travel brand).

The Upwork freelance platform asked its subscribers to share their freelance success stories using the hashtag #UpworkSuccess, with a $ 1,000 gift card as a prize.

Contest participants gave Upwork a great source of user-generated content, talking about how well their service works and the positive effect it can have on people’s lives.

This is the best advertisement you can hope for.

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6. Instagram contest via stories.


Don’t overlook Instagram Stories when thinking about how to run an Instagram contest .

You can make a 24 hour contest from your story. This is a great way to promote yourself quickly.

jeu concours instagram l'atelier d'amaya

You can also run a contest that lasts longer than 24 hours using Featured Stories.

7. Treasure hunt competition.


A scavenger hunt can be a fun way to engage your Instagram community with your brand.

You can use your Instagram feed to provide clues. Your subscribers can then follow them to find a price.

You can also give people a template to fill out and post on their own Instagram feed or Instagram Story.

Coding training center DevMountain Dallas took a neat approach to an Instagram scavenger hunt by having people take screenshots of the toys hidden in their campus Google Street View.

They asked people to send their responses via DM Instagram, but you can also ask people to post directly to Instagram or in Stories.

It was a nifty way to get people to explore the DevMountain campus.

Do you want to find out how to select your winners ? Find out how to make an Instagram raffle here.

How to organize an Instagram contest?

Set clear goals.


Knowing what you want to accomplish with your competition is the first step.

Do you want to expose your account to potential new fans? Getting more Instagram followers? Build a library of user-generated content to publish it later? Or just learn more about how your customers use your products?

The answer to this question will help you determine the type of Instagram contest to run , and allow you to measure your results.

Find out how to set your Instagram marketing goal here.

Plan the details.


Once you have clear, measurable goals, you can create a plan to achieve them . Here are some key questions to consider

  • What do you want participants to do? Once you know the answer to this question, write a simple statement explaining how people can participate. For example, if you want users to share a photo with a specific hashtag , say so.
  • What are the rules and parameters? Upload the full contest rules.
  • How long will your competition last? Set a start date and an end date . Make sure these dates are clearly indicated.
  • Will you be using a campaign hashtag? A hashtag will make it easier to track entries to your Instagram contest. If you plan to use one, include it on every piece of promotional content. Check your spelling three times. And do an Instagram search to make sure the hashtag isn’t already in use by another brand.
  • How will you notify the winner? You can choose to publish the results or simply announce that a winner has been chosen. In both cases, clearly indicate how you will announce the winner . For example by a direct message or by a publication (stories or feed).

Make it easy to participate.


Remember that Instagram is first and foremost a mobile social network . This means that people are typing on cell phone screens rather than computer keyboards.

Your procedure for participating in your competition must therefore be simple .

Minimize the number of steps needed to maximize the number of participants.

Choose an appropriate price.


Your prize should be valuable enough to motivate people to participate to your Instagram contest. But not to the point of encouraging participation from people who have no real interest in your brand. That’s the whole point of your Instagram contest .

A product sample or a trial run of your service could be a good Instagram giveaway. This will ensure that you reach people who may be interested in purchasing your products in the future.

Indie TV series EastSiders offered the opportunity to be an extra in one of the series’ episodes as a prize for an Instagram contest and not in any scene, but in the highly anticipated wedding scene by fans of the series.

This award doesn’t have much monetary value, but it would be of great value to fans of the series.

Cross-promotion on other social networks.


Make sure fans know about your contest, even if they aren’t following you on Instagram yet.

Promote your contest on your other social channels to reach the widest possible audience and maximize the number of participants.

It’s also a great way to make sure that people who are already following you on other social networks are aware of your Instagram account.

When posting the contest on other channels, be sure to provide a link so that people can find it easily.

Even if your username is the same, providing a link greatly increases the likelihood that people will click and participate in your Instagram contest .

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Reach more potential attendees with Instagram ads.


Promoting your contest through Instagram ads allows you to reach the exact target market you are targeting with your contest. Think about it.

Measure your results.


Decide on your key metrics and how often to monitor them.

For example, you might consider monitoring the:

  • Number of participants and comments.
  • Levels of engagement
  • Your number of subscribers
  • Website or home page traffic.
  • Testing or purchasing products.
  • Positive and negative feeling.

If you run an annual Instagram contest , be sure to review the year-to-year comparisons.

You can also analyze the type of comments and questions you have received.

For example:

  • Did people figure out how to register?
  • What was the quality of the content you received?
  • Did you learn something about your potential customers?

This type of information can tell you how to improve your contest for the next time.

Use custom audiences for follow-up after your contest.


You will likely see more interactions with your Instagram account than usual during the Contest Period.

You can use all of these additional interactions to build a custom audience for Instagram ads after your contest ends.

This will help ensure that you stay visible to people who may have liked or commented on your contest post, but haven’t followed your branded account. .

Instagram contest rules


Learning the rules for doing Instagram contests isn’t the most exciting part. However, it is essential if you want to offer insta contests that do not turn into a fiasco.

Here are the rules to follow to organize an Instagram contest .

Observe the law.


This is obvious. Few accounts intend to break the law when they run an Instagram contest.

But the laws and regulations governing contests and giveaways are complex. Especially if your contest is presented on an account where it can be seen by people around the world .

Make sure you understand the laws and regulations in your area.

If you plan to authorize participation from people outside your region, and especially your country, you are venturing into a complex legal territory. You could ask a lawyer to help you write the rules for your Instagram contest for more security.

If you’re working with influencers on an Instagram contest (for example, giving them a sample of your product to give away as a prize), be sure to follow the proper disclosure rules.

Create a clear set of official rules.


These rules are essential to ensure the smooth running of your Instagram contest .

If your contest is only open to people from a specific geographic area, you can include this information in your post. This will eliminate a large number of unqualified entries.

For example, you can display the rules of your Instagram contest on your website. Or post it as the first comment of your insta post.

In all cases, be sure to tell people where to find the full settlement . This one should be easy to find.

Your Instagram contest rules must also include a statement that releases Instagram from any liability regarding the contest.

Make it clear that Instagram is not involved in the contest.


In accordance with Instagram’s promotion guidelines. You must inform potential entrants that your contest “is in no way sponsored, endorsed or administered by or associated with Instagram.”

Do not encourage incorrect tags.


It’s okay to ask people to tag themselves or a friend in the comments of an IG post. Especially during a competition. But you can’t ask them to add incorrect IDs.

For example, you cannot ask someone to identify your brand in a photo that does not include your products or services.

You also cannot ask them to tag a friend in a photo if they are not there. (Again, it’s okay to tag friends in the comments).

Don’t ask Instagram for help.


Instagram is pretty clear on this point: If you choose to use their platform for a contest, you have to fend for yourself.

They expressly say that they “will not help you manage your promotion and cannot advise you on the need to obtain consent for the use of user content or on how to obtain any necessary consent “.

You are also on the hot seat in the event of a problem: “If you use our service to administer your promotion, you do so at your own risk”.

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