7 Ways to Increase Coverage of Your Instagram Stories
Since their launch in 2016, Instagram Stories have been essential communication media for brands, in addition to classic publications and IGTV videos >.
So how can you make sure you increase the coverage of your Stories, so that the time spent producing them is as profitable as possible for your business?
Throughout this article, I will present 7 easy ways to give your Stories more visibility, in order to reach a greater percentage of your subscribers but also to gain new users of the application.
1) Master the specificities of the Instagram Stories algorithm
When you launch your application, you automatically arrive in your news feed, with your contacts’ Stories at the top of the screen.
And it is interesting to note that the display of Stories is not necessarily chronological, that is to say the most recent Stories which would be located on the far left, but takes into account your activity on the network social to show you only the “best” Stories coming from some of your contacts, or at least to first promote the Stories that interest you regularly.
To understand the cause of this, you have to look at how the Instagram algorithm works.
It’s important to note that Stories isn’t exactly the same as regular posts.
The main feature of the Instagram Stories algorithm is the search for signals based on your activity on the app:
- your interests: if you manually search for the same profile every day, it shows your interest in it
- your interactions : if you like, comment or share in private messages posts from an account, this proves that it captures your attention
- your past actions regarding Stories : if you regularly watch Stories from the same accounts, the algorithm Instagram realizes this and will favor these, even if they are older than content from other accounts
Therefore, all of your animation work with regular posts will have a direct impact on the potential discoverability of your new Stories by your subscribers.
2) Promote interactions on your Stories
After reading the first part of this article, you therefore understand the impact of the algorithm on the display of your Stories.
It is therefore essential for you to think about how you will seek to involve your subscribers on your Stories.
And it’s interesting to note that Instagram will chew up your work a lot by providing you with multiple interactivity stickers like:
For example, the company Alinea offers a Story with an integrated “Poll” sticker aimed at testing the knowledge of its subscribers:
Beyond adding interactive stickers to your Stories, you could also add one or more hashtags, a location as well as other user account identifications.
When it comes to adding hashtags and identifying one or more account (s), it all comes down to adding text to your visual.
As for the location, just go to the list of stickers, then click on “Position”, and choose the location to associate with your story.
The point of making these additions is:
- for hashtags & places : to appear in the list of publications referenced for a hashtag or place
- for account identification: create a notification to the people & brands mentioned and possibly make them want to repost your content
An effective way to give more coverage to a set of Stories is to let your followers understand that it is a suite of complementary content.
For example, the company Leroy Merlin has shared a succession of Stories on the same subject, namely “ultra-personalized cuisine”. We quickly understand with the presence of three small dots at the end of each text that an additional slide follows, and therefore it may be interesting to click to find out more.
5) Add important Stories to the front page
As you probably know, it is possible to save some of your Stories by making them permanent, via the Highlights Stories feature.
To do this, you need to create at least one first featured Story by going through your profile and clicking on the “+” at the bottom of your Instagram account biography:
You will then be asked to choose the Story to integrate then to give a name & associate a cover photo.
You can then decide to add as many Stories as you want, but be sure to categorize all of your content, in order to make browsing them more pleasant for your potential consumers.
If you didn’t know, it’s very easy to synchronize the delivery of your content from Instagram to Facebook.
For classic (non-professional) profiles, you need to go to your account settings, then click on “Account” then “Linked accounts”. Check that your personal Facebook profile is added, otherwise synchronize.
In the case of business accounts , Instagram will most likely have asked you to link your business Facebook page when converting from the personal profile, which will then allow synchronization.
In both cases, you will need to go to the “Linked accounts” setting as I told you about above, then activate story sharing on Facebook as below:
To conclude this article, I will focus on one essential point if you want to give your content a real boost in visibility in a qualified way: Stories sponsorship.
In order to do this, you will need to set up an advertising campaign through the Business Manager Facebook and choose from the list of advertising placements “Stories”. You can then decide to choose Instagram, but also Facebook & Messenger.
In this context, you will need to be particularly vigilant with regard to the format of the visual that you are going to insert in your campaign, so that it takes up the entire smartphone screen of the targeted people (1080 x 1920 pixels).
To go further:
Trainer & social-media consultant, I am the author of the” Box tools of the Community Manager ”published by Editions Dunod. I have trained several thousand employees in the professional use of social networks since 2011.
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