8 Free Ways To Marketing On Instagram
Good news! there are free marketing tools and techniques you can use to promote yourself on Instagram.
Instagram is a fantastic platform for showcasing your products, services and businesses in general. But small businesses often spend a lot of their budget on social media marketing, where in fact some of the best and most rewarding techniques are totally free !
To help you get started (and save some money!), we’re sharing 8 of the best free Instagram marketing tips, tools and techniques you can use in your strategy today!
Free Instagram Marketing Tip # 1: Curate your feeds to create a balance between product launches and social posts
As a small business or startup, we know you are super proud of your products and services. But when it comes to Instagram marketing, you walk a fine line between presenting your products and hitting a glorious launch!
Remember that Instagram is first a social platform and secondly an advertising medium. So if you want to grow your following and sell more products, you need to strike a balance between showcasing your product and honoring Instagram’s social roots .
It’s all in the planning! Taking a bird’s eye view of what your feed currently looks like and how you’d like it to look in the future is so important – it helps you identify when and where you’ve pushed products too often, and where there are opportunities to incorporate other types of content.
To do this, try planning a feed with a simple relationship between different types of content. For example, if you are a company that makes leather handbags for business women, you may want to balance your feed with shots of a vibrant city, lifestyle shots of women on the go or at work, and your product photos. . Then you can create a 1: 3 ratio – for every three “other” lifestyle or city hits in your feed, you can include a shot of a product.
The easiest way to do this is to use an Instagram Visual Planner like Later. Just drag and drop your photos to the visual planner, rearrange them to see what your future feed will look like, and save to schedule!
The good news is that it’s completely free!
Plus, once you’ve identified the spots on your feed where you can showcase your products, you can really go ahead with carousel or video posts to maximize exposure while still maintaining a balance in your feed!
Free Instagram Marketing Tip # 2: Use Instagram Stories to Showcase Your Business
Your followers are savvy and curious, and they want to know more about your brand!
These days it’s not enough to introduce your products with photos in your feed, but you also need to take the time to introduce your brand and business.
Your followers are curious about what your products are like, the people behind the company and what you have planned for the future , so take the time to share this information with them .
This not only opens up great opportunities to create engaging content that your followers will love , but it gives you another way to introduce your products and services without sinking into your marketing budget.
Instagram Stories is one of the best platforms for this: short video clips allow you to quickly and easily delve into your daily work life. The jewelry brand @mejuri is a great example of how they incorporate behind-the-scenes content from their business and product-based content.
Think about creating some of these Instagram Stories next time you want to plan a content calendar:
N. 1: tell your brand story
Don’t be afraid to share with your followers how, when and why you wanted to create your business. Let him know about your difficulties as a startup and some of your proudest moments to date.
N. 2: Take your audience behind the scenes
Think about bringing your followers closer to your warehouse or introducing them to the production team or where your material comes from.
If you are selling a service rather than a physical product, you can share a “day in the life of … ” post on Instagram Stories that shows insights into the inner workings of your business and who is involved. in running the business every day.
If you’re already on a later business plan, you can plan Instagram Stories! Just like your feed posts, you can now plan and publish your own Instagram Stories!
Want to create engaging and animated instagram stories? Read: How to Create Animated Instagram Stories the Easy Way
Free Instagram Marketing Tip # 3: Use community branded hashtags to stand out
Instagram is a very busy place, and for small businesses starting the platform it can be particularly difficult to see or hear.
Word of mouth in marketing really helps build a brand’s reputation on Instagram. And one of the simplest ways to do this is create a community of engaged followers and a branded hashtag to spread the word!
It’s one of the easiest ways to get your audience and customers to speak on behalf of your brand. If your followers share their love for your products, you’ll soon start seeing a difference in your follower count and sales!
Are you looking to create a branded hashtag for your brand or business? Check out our free guide on Hashtag on Instagram . Find out how to implement an effective Instagram hashtag strategy that not only increases your engagement but also increases the effectiveness of your Instagram marketing campaigns!
Free Instagram Marketing Tip # 4: Level Up Your Product Showcases with Instagram Stories Templates
Even if your marketing budget can’t stretch to the point of hiring a graphic designer or video editor, you can still make your Instagram Stories great.
There are some amazing photo and video editing tools and apps that can really enhance product showcases (and they’re completely free!) So when you post stories that showcase your products, you are sure they will stand out from the crowd.
For Instagram Stories videos: try Over . The free version of Over is full of great tools and templates to help you create better video content for your Instagram Stories.
For images, Canva (available on desktop and mobile) is filled with ready-made Instagram Stories templates that are fully customizable so you can add colors, characters and product photos!
Read also: Instagram Stories 2019 tricks, the functions you do not know and how to increase views
Free Instagram Marketing Tip # 5: Start a regular weekly streak
Having a weekly episode on your Instagram profile is a great way to encourage your followers to tune in regularly! each week you can focus on a particular theme.
Also, it’s a chance to cover topics you may not be able to do on your Instagram feed or stories that your audience is interested in. And you can potentially enter more information about your products and services!
Free Instagram Marketing Tip # 6: Q&A session with the audience
There’s no better way to get to know your audience than by listening to the questions they have about your brand, business and products.
And to help you build a deeper connection with your customers, you can host a Q&A session on Instagram! The Instagram Stories question sticker makes it super easy to collect your audience’s hottest questions, or you can host an Instagram Live so your followers can tune in and ask questions while you’re chatting!
Not only is this a great way to research your audience as you interact with them, your followers may also have specific questions about your products or services and you’ll be there to answer! It’s an easy way to subtly introduce your audience to some lesser-known products in your line, or showcase new products in your collection without spending a dime.
Free Instagram Marketing Tip # 7: Plan a Collaboration Project with Other Brands
Instagram collaborations are a great idea if you’re looking to market your products easily and cheaply to a new audience.
While Influencer marketing often requires effective budgeting and strategies for success, partnering with a similar and complementary business doesn’t have to blow your budget.
If you find a brand you’d like to collaborate with on Instagram, you could organize an Instagram Stories Live session together and invite both of your audiences to tune in as you discuss a topic related to both of your industries.
Or you could work together to create a product for your audience, such as a podcast, ebook or weekly newsletter ! Once you find the right partner, the mutual benefits for both parties are endless!
Free Instagram Marketing Tip # 8: become an industry leader in your industry
Instagram is a great place to market your products, but it’s also a great place to information sharing.
By becoming an industry leader in your industry, you will already be ahead of the competition, as followers and prospects come to you for advice and guidance, as well as your product line!
One way to do this is to be generous with your information and resources: you could create free ebooks or guides, write information posts on your blog and share them on your feed, or regularly produce how-to content on Instagram Stories or IGTV.
The goal is to become a point of reference for your followers so that they know that when they tune into your stories or visit your profile page, you always share relevant and useful content!
Don’t forget to share the love and highlight others in your field who are doing good to your industry. Whether it’s an app or program you use for your business or an innovative product that just hit the market, share as much relevant information as possible with your audience so they know they can always count on than you to answer their questions!
Marketing your online business doesn’t need to cost an arm and a leg, especially if you’re focusing your efforts on Instagram.
With planning, strategy and great content, you can easily optimize your product and business marketing on your feed, without having to blow your budget!
What if you don’t have the time and skills to use the free tools to promote yourself on Instagram?
If your problem is time and human resources, because you don’t have internal staff, like a social media manager, you can always count on paid promotion services on Instagram.
With a small budget you can take advantage of promotional services on Instagram by relying on specialized agencies such as SWJ Web Marketing.
The main advantage of using these services is that you will be able to quickly grow your Instagram profile.
Here are the main promotion services on Instagram offered:
1. Increase of real Italian followers and increase of real international followers
To learn more about this service read: Buying active followers: an ideal solution for the growth of your profile on the web
2. Increase of targeted followers
3. Multi-post autolike
To find out more you can read: How to like all photos on Instagram, how the autolike service works
4. Like to single Italian posts and Like to single international posts
5. Views Instagram : increase video views on Instagram
6. Instagram comments
Are you ready to invest in Instagram marketing? now you have no more excuses!
Are you curious to know what Instagram marketing trends will be throughout 2019?
Then read the article: Top 5 Instagram Marketing Trends 2019
Source for the article: later.com