Affiliate marketing for influencers: how to make money on Instagram
If you’ve ever wondered how affiliate marketing works for influencers, well it’s very simple it’s like when a retail merchant earns a commission for sales that closes, but digitally!
So, if you’re a reliable source of shoppable inspiration on Instagram, you could make some serious income – just by adding affiliate links to your content.
In this article, we will explain how affiliate marketing works for influencers, how you can get started and how to optimize your strategy to earn as much money as possible and build your brand with Later’s valuable tips.
Affiliate marketing for influencers is essentially a way to earn a commission on the clicks or sales you promote on behalf of brands.
To earn this commission, influencers will use uniquely trackable links (known as affiliate links) to track how many clicks or sales have been made.
You may have seen influencers sharing personalized promotional codes on Instagram , which is also a form of affiliate marketing, but the most reliable way to track and earn from your referrals is by using affiliate links.
Most brands will be created with an affiliate program which will have some form of dashboard, so you can track exactly how many clicks and sales your links are generating affiliate membership and how much you earn once all sales are closed and your payment is due.
How do affiliate commission payments work?
While affiliate links can be highly profitable, it’s important to keep in mind that they’re not a get-rich-quick scheme. You will need some patience if you really want to be successful.
Most affiliate marketing programs require a sale to be completely closed before any commission payments are released, which means the return or exchange window is completely over . This usually takes 60-90 days, but can vary depending on the individual brand partner.
If you are using an affiliate network to generate and track your affiliate links (more on that later), there will likely also be a minimum payout threshold before you can receive your earnings, which is usually set at $ 100.
Affiliate Models: Pay Per Click or Cost Per Acquisition?
There are generally two main types of affiliate models: pay per click and cost per acquisition.
A pay per click model means that you will earn a small amount for every click you refer to a website , while the cost per acquisition only pays when it is made an actual sale.
A cost per acquisition is usually a fixed percentage of the final sale amount. This percentage is usually set by the brand partner and may be subject to change.
Each model has advantages and disadvantages to consider, but in general, most influencers and content creators use the cost per acquisition model on Instagram.
This is because reliable recommendations are much more likely to convert to sales, and paying commissions on a cost-per-acquisition model is typically understood between 10-25% of the final sale price.
This means you can spend more time on valuable, detailed recommendations that only convert a few times, rather than having to generate thousands of clicks to get the same amount.
Read also: Why micro-influencers are more effective than influencers
If you’ve ever featured products or services on your profile, chances are someone in your audience is inspired to buy them accordingly.
And in this case, affiliate marketing could be a great way to make money on Instagram.
In fact, some influencers and content creators are earning full-time income simply by using affiliate links on their Instagram account.
The best thing about using affiliate links is that you can share them whenever you would use a regular link , with the added bonus that you will get a payout of commission on the sales you lead.
And there are generally no contractual obligations on how and when you share affiliate links, so your content can appear however you like!
NOTE: It is still important to disclose affiliate links appropriately. Always be transparent and include a clearly visible label or hashtag to reveal that your links are affiliated.
You can add commissionable affiliate links virtually anywhere on Instagram
The link in your bio, IGTV descriptions and Instagram stories are all great clickable options for driving traffic, especially when paired with a strong call to action, such as: “Click the link in my bio to buy”.
And if you want to integrate even more commissionable affiliate links into your Instagram strategy, you can use a free tool like Later’s Linkin.bio .
With Later’s Linkin.bio, you can turn your entire Instagram feed into a clickable landing page that updates with each new post you share.
This means that you can add affiliate links for products on every Instagram post you publish, which your audience can click to shop at any time!
How to get started with affiliate marketing as an influencer
If you’re ready to start earning from affiliate links on your Instagram, it’s easier than you think!
To get started, you’ll need to find the right affiliate network for you.
Affiliate networks give you the technology to generate unique links for partner brands and products.
Each affiliate network has its own entry-level requirements, tools and technical features, partner brands and commission structure.
For example, awardStyle and Shopstyle are popular affiliate networks for fashion and lifestyle influencers, while ClickBank covers everything from dating to computer programming.
Some of the most popular cost-per-acquisition affiliate networks are:
wardStyle + LIKEtoKNOW.it
ShareASale / AWIN
In addition to being part of an affiliate network, you can also work directly with brands that have an internal affiliate program.
Brand programs will often be set up in partnership with a larger affiliate network.
For internal affiliate programs, you’ll often find details on how to get involved on their website or social media channels.
If you reach out to a brand to join their affiliate program, it’s always a good idea to share your media kit , as well as why you’d like to join their affiliate program and some recent examples the aesthetics of your Instagram feed.
Read also: Buying active followers, a solution to grow your Instagram profile
5 tips to make money with Influencer affiliate links on Instagram
If you’re serious about turning your Instagram into a legitimate revenue stream through affiliate marketing, it’s worth investing the time and effort into your strategy.
Influencers are known for earning 7-figure salaries through affiliate marketing. Plus, with the right strategy, you’ll never have to compromise the quality or integrity of your content.
Here are the top 5 tips to increase your sales with influencer affiliate links on Instagram:
How to Use Influencer Affiliate Links Tip No. 1: optimize your Instagram traffic hotspots
There are many places you can add links on Instagram, but which ones get the most clicks with your audience?
The key to understanding your traffic hotspots is to test different strategies and dig deeper into your Instagram analytics to see what works best for you.
For example, you could try adding affiliate links to the link in your bio, in IGTV descriptions, and if you have over 10K followers, in your Instagram Stories.
Track which type of content generated the most clicks and which calls to action saw a spike in activity.
Once you understand what motivates your audience to click on your affiliate links, you can tailor your content strategy to capitalize on your unique traffic hotspots!
How to Use Influencer Affiliate Links Tip No. 2: share the original advice
If you want to build a legitimate revenue stream from your affiliate marketing strategy, sharing genuine and honest recommendations is essential to your long-term success.
The more authentic your recommendations are, the more likely people are to buy the products you offer and not return them, which means higher commission payments to your bank account.
Also, if your audience knows they can trust your advice, they will be much more likely to listen to your advice again in the future!
How to Use Influencer Affiliate Links Tip No. 3: Think like a salesman
It’s important to be honest and honest with your audience, but that doesn’t mean you can’t get strategic when it comes to driving as many sales as possible through your affiliate links.
Think carefully about what might motivate your audience to make a purchase.
This could be a seasonal discount code or explain in more detail why you love a certain product and think it’s a valuable addition to your family. By analyzing the details and sharing your experiences, your audience is much more likely to connect to why that product is worth buying.
Likewise, it’s important to be strategic with your calls to action. Make sure they are clear, easy to read, and guide your followers to your affiliate links instead of directly to the retailer’s website.
How to Use Influencer Affiliate Links Tip No. 4: keep sales tracking in mind
Affiliate links rely on complex tracking technology (usually involving cookies) to ensure that you can earn commission payments for the sales you inspire.
However, there are limits to how this technology works. On Instagram, a user must click on one of your affiliate links and go to the final payment step within the Instagram web browser.
Otherwise, the chain will be broken and your hard earned commission payment will not be tracked.
So with this in mind, it’s a good idea to use affiliate links for retailers with a regular mobile checkout process, or even consider featuring lower priced products that are better suited for retailers. purchasing decisions on the spot.
TIP: directs your audience to visit your website or YouTube video to make purchases. Once you exit the Instagram app, the cookies released by your affiliate links have a longer shelf life and are much more likely to convert into commission payments.
How to Use Influencer Affiliate Links Tip No. 5: use Analytics to inform your strategy
Most affiliate networks will have some form of analytics dashboard, where you can closely monitor the number of clicks and sales that all affiliate links receive.
Check your affiliate links on a weekly and monthly basis, so you can see which products have motivated your audience to take action.
Over time, you will gain a much deeper understanding of what resonates with your audience. You will learn important details like which retailers and what kind of products they prefer, what price works well, and whether a discount or sale motivates your followers. You can even start figuring out when your audience likes to shop, perfecting certain seasons, months, weeks, days and even certain times of the day.
By following these insights carefully, you will again know what to include in your affiliate marketing strategy.
Do you want to know the value of your Instagram profile? Read: How much is my Instagram profile worth?