Affiliate marketing on Instagram: how to do it right and what’s new
Affiliate marketing on Instagram is currently depopulating as a way to make money for advertisers. Let’s find out together how to do it the way fairer and all the upcoming news that could revolutionize this way of marketing.
But let’s start from the principle: What is affiliate marketing?
Affiliate marketing: What is it?
Affiliate marketing is a form marketing in which a product or service is recommended to someone online and when someone buy that product based on the recommendation, you receive a commission on the sale.
The players who act are three: l’advertiser who wants to sell the product or service, the affiliate that is who, through the promotion , undertakes to generate contacts and / or sales according to what has been agreed with the advertiser and, finally, the recipient to whom it is addressed: the end user.
The affiliate promotes the products and services through their Instagram profile, using the posts both within the classic feed and through the Stories, to send the user to landing page and / or sales pages where you can carry out the action suggested by the affiliate with a CTA ( Call To Action ) or leave your contact ( lead generation ) or make the purchase.
Affiliate marketing: why choose Instagram?
Affiliate marketing is a practice that can be carried out on many channels and choosing the right one for the service and / or product you want to advertise is essential. Why, of all, choose Instagram?
Selling on Instagram can be the right choice because affiliate marketing is based on a main concept: authenticity .
Being authentic, in fact, allows you to establish a relationship of trust with your followers, who, consequently, will be more prepared to welcome promotions aimed at purchasing.
This is the principle on which many Influencers who sponsor their products on Instagram play. If you want to know more, read our article on influencer marketing trends in 2021.
Furthermore, Instagram allows you to take advantage of a huge amount of media: Posts, Stories, Reels , Ads etc. etc. based on the type of the reference niche.
Affiliate marketing on Instagram: 5 tips on how to do it right
To earn with affiliate marketing on Instagram just follow a few simple initial steps and then, slowly, get used to it.
- Set up a business account
By switching from a normal account to a business one, you can keep an eye on very important metrics if you want to promote a product. From the Insights section you can find information about your content and their performance . Furthermore, you can also see the data collected on your followers, their demographic information and their habits online. Finally, you will access your latest weekly performance data: Impression , Coverage, Views, Site Clicks, Follower Growth or Decline, Number of post etc.
- Add contact button
Switchando from the personal account to the corporate one, you can add a contact button to your profile. So that when someone clicks on the button they can, depending on the option you choose, send you an email, call you or view a map showing your location. Promoting availability is important if you want to be contacted by companies to sponsor products.
- Insert the Swipe up into the Stories
The Swipe up is a hyperlink that can be inserted directly into the Stories, as long as you have a business account and at least 10,000 followers. What if you don’t have it? Read the next point!
- Strategically structure your bio
If not you have 10,000 followers and therefore there is no possibility to insert the Swipe Up in the Stories, do not worry: the hyperlink can be inserted in your own bio. Structuring your bio well is very important because you immediately make yourself recognizable from your market niche. In particular, you must enter: who you are, what you do and why it is worth following you.
- Quality is better than quantity!
That’s right, creating a following of followers that are large but not interested in what you promote doesn’t help much. Better to show the product or service to a limited but well-studied target, made up of people who can really be potentially interested.
Affiliate marketing on Instagram: news
Until now, affiliate marketing on Instagram has been possible by affiliating with companies and brands that paid affiliates based on the content they published but not directly on the platform.
Something might change soon. In fact, a few months ago, a well-known leaker and developer, Alessandro Paluzzi , shared on his profile T witter an image that seems to be able to revolutionize the current situation.
N in the drop-down menu of the settings the item “affiliate” may appear and by clicking on it, you should access a platform on which it will be possible to register through a simple procedure .
The modalities of this affiliation designed to be able to earn with Instagram are still not known and whether the opportunity will be given to all users or only to those who meet some criteria, to date, unknown.