Becoming a nano influencer, the basics for success and standing out

Becoming a nano influencer, the basics for success and standing out

What is a nano influencer? What are the differences between nano, micro and macro influencer? How to become a nano influencer?

So you’re wondering how to become a nano influencer? Well you’ve come to the right place!

In this article, you will find everything you need to know about nanos influencers. Whether this is the criteria to be considered as such, the differences with micro and macro influencers and how to become one, you will find all your answers in this article.

Becoming a nano influencer, the basics for success and standing out

However, if you don’t have time to read this article , don’t waste time and start building your Instagram community now

What is a nano influencer?

Nano influencers are the flagship new hires of influencer agencies. But first of all, what is a nano influencer?

You certainly know the classic influencers , who promote brands on their social networks for a fee. If not, I invite you to read this article to find out what an influencer is.

Well, nano influencers have exactly the same goal ( influence their community ), but on a smaller scale. To give you an idea, we on Instagram consider someone to be a nano influencer when they have less than 10,000 followers (or more than 40% of Instagram users).

feed instagram nano influenceur emma

However, this is not the only criteria for being considered a nano influencer with brands. Indeed, what companies are looking for when working with these people is a strong commitment from their community. The average engagement rate for a nano influencer is therefore 7% compared to 3% (or less) for a traditional influencer.

To give a clear definition of a nano influencer , it is a person followed by less than 10,000 subscribers, with a strong commitment from his community (> 6%) to whom he promotes branded products.

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The differences with micro and macro influencers

Unlike micro and macro influencers, who compared to nano influencers are super stars, they still have their advantages in attracting brands .

Indeed, a nano influencer represents a lesser blow (or even free in some cases), the engagement of their community is 2 to 3 times higher and their rates conversion rates are much better. You now understand why there are more and more of them and in all fields , which makes them the most accessible influencers for brands.

feed instagram nano influenceur kevin dias

Unlike micro and macro influencers, which offer very high visibility thanks to their community, but obtain engagement rates and much less conversion. However, they remain the most coveted for partnership requests, thanks to their large number of subscribers, which makes them difficult to reach people .

Why become a nano influencer?

The motivations to become a nano-influencer are varied and some are even in spite of themselves, but one of the first motivations is generally monetary gain.

Indeed, when influencers promote a brand on their account, it can be remunerated. The remuneration being very variable, they still allow you to obtain additional income by posting “a simple photo”.

There are also other remuneration systems such as sending free products, sharing community or setting up discount coupons for subscribers of the ‘influencer. To learn more about influencer remunerations , I invite you to visit this dedicated article: How much does an influencer earn?

The second motivation for these nanos influencers is simply the pleasure of collaborating with brands and the recognition brought by it. It may seem trivial to some, but it is a real satisfaction to be recognized as an influencer and to be approached by brands to collaborate together. It’s a reward for the work already done for bringing your community of a few thousand people together.

feed instagram nano influenceur loohan

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How to easily become a nano influencer?

Now you are probably wondering: “how to become a nano influencer?” “But be careful, we didn’t say it was accessible to everyone or even easy. The competition is tough and you will have to work to be successful in getting noticed by brands.

But to help you achieve that goal, here are some tips. Be careful, however, these tips are basic tips and do not represent all of the work to be done. If you want to reach this goal as quickly as possible, we recommend that you take an Instagram training course to become an influencer.

1- Define the theme of your account and its style.

Start by knowing what field you specialize in and what you want to share with your community. To do this, we offer content on your passions or your regular hobbies, for example.

But enjoying sports on Sunday mornings won’t be enough to be recognized in your field. The people who will succeed in bringing together a real community are people who live for their passion on a daily basis. You just have to see a few examples of current nan influencers.

feed instagram nano influenceur elsacaza

Make sure you have a nice instagram feed too.

2- Post quality content

This is a golden rule of the platform, you must provide quality content so that your community interacts with it and your engagement rate is as high as possible. To do this, learn how to take beautiful instagram photos.

You must provide content tailored to your community based on the theme of your account and ensure that it is of the highest possible quality.

3- Boost your Instagram account

You have the possibility to accelerate the development of your community, thanks to the automation of your account. Tools like Instaboss will allow you to automatically take actions with a targeted community , increase your visibility on the platform and get new subscribers engaged on your account. Discover the best instagram bot for free now.

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4- Use Instagram stories

Stories are ephemeral videos that only stay on the platform for 24 hours. So you may be wondering why post them if they are only available for 24 hours?

Well because it allows you to engage your community even more and to be present on a daily basis on the social network. So don’t forget them and share quality content to your subscribers. You can also use Instagram stickers to boost your engagement.

This tool can also be used during your next collaborations with brands .

5- Use instagram hashtags

We can’t say it enough, but using hashtags is essential to grow your Instagram account as quickly as possible. They will allow you to show off and reach a targeted community who potentially have the same interests as you. Whether it’s new potential subscribers or brands you could collaborate with.


You have the means to become a nano influencer quite easily if you are working, and maybe in a few months you can introduce yourself as a nano influencer in an agency to offer your services to brands.

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