From today choose whether to show or hide Instagram likes
Instagram is testing a new feature that allows users to choose whether or not to hide Instagram likes . This is the latest in a series of tests designed to alleviate the social pressure around “Instagram likes”.
I like Instagram: the new feature
Why does Instagram offer users the ability to hide likes ? In recent years, Instagram has tried to hide likes in different countries.
In fact, in 2019, it removed the Instagram Likes for selected users in the United States, Canada, Australia, Brazil, Ireland, Italy, Japan and New Zealand .
According to Adam Mosseri, CEO of Instagram, this was an initiative to make Instagram “a safer place on the Internet”.
However, not everyone was in favor of this choice. In particular, creators and influencers: the Likes metric is important for communicating value to brand partners and that their removal could have a negative impact on the average engagement rate of an influencer or brand.
As a result, Instagram announced that it is testing a new option to allow users to choose whether or not to hide Likes on the platform.
According to this latest update, users will be able to decide whether to show or hide Likes.
How do hidden Instagram likes work?
It is important to note that even when a user chooses to hide Instagram likes , they don’t completely disappear.
The total likes count is hidden from followers, but users will still be able to see who liked a post with a couple of clicks.
Here’s what the “Hidden Instagram Likes” design looks like when you scroll through Instagram:
Anyway you can still see how many Instagram likes you are getting on posts, even if your followers can’t.
However, the likes count will not automatically appear under your post.
Instead, you’ll need to tap “others” below your post to find out the total number of likes:
How to hide Instagram likes
If you have the latest app update, you can hide the likes (or restore them) by changing the Instagram Settings.
If you choose to hide the likes, you will no longer be able to see them on other users’ posts while scrolling through the Instagram Home feed.
To hide or restore Instagram likes you can click on the three dots icon in the upper right corner of a published post.
Like counting isn’t for everyone – it’s a test run on a small percentage of users globally on Instagram, the company says but doesn’t say how many. This update is available to users in the United States, Canada, Australia, Brazil, Ireland, Italy, Japan and New Zealand.
How does removing Instagram likes affect Influencers and Brands?
The big question: how does removing Instagram likes affect Influencers and Brands?
After the total removal of Instagram likes in several countries, many influencers have said that their engagement rates have dropped significantly, a key metric that brands use to measure the success of an influencer marketing campaign.
The reason? Followers have less incentive to hit the Like button without the number being displayed.
Fortunately, there are tools for checking influencer’s metrics.
Why this Instagram twist?
Definitely choosing Instagram is a strategic choice.
So from now on we could have a social network split in two: on the one hand who will make the number of likes reappear in search of visibility at all costs, on the other hand who will choose to show only the word «Likes» followed by a user’s name and a generic «other» looking for an experience that focuses more on content.
The goal of the social network, when it eliminated the likes, was to highlight the contents , eliminating the distraction of the likes.
Simply put, when likes are public, people focus more on the metric than the content.
A good strategy that took away the burden of measuring our success on Instagram by the number of likes.
What will you decide to do, will you continue to hide the likes or make them visible?