Grow on Instagram without bots

Grow on Instagram without bots

Growing up on Instagram without bots is not a utopia. It is still possible to reach organic followers by creating content of strong interest and viral strategies.
Have you ever heard of Giveaway ? If organized well, Giveaways or contests work, bring traffic and new followers .

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What is a Giveaway?

Growing up on Instagram without a bot is still possible. Organizing a giveaway, for example, could be a winning idea .
A GiveAway is a prize draw . Translated from English it simply means “to give”.
And in fact it is a gift, a gift offered to your followers. A real prize contest that is created with the intention of increasing followers on Instagram quickly .
Often too fast, to the point of suspecting that behind an exponential growth of a profile there is a mere acquisition of followers.

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How to organize a Giveaway?

Organizing a Giveaway is by no means as simple as one might think. The giveaway involves costs , which are not only the investments of the prizes, but also legal and bureaucratic costs .
The first thing to do to organize a valid contest is the declaration of the competition to the Ministry of Economic Development ; declaring the intention to launch a prize contest. It is sufficient to download and fill in the PREMA CO / 1 form and send it through the portal www.impresa.gov.it , together with the Regulations and the deposit, at least 15 days before start of the contest.
There is no contest without a regulation. And in fact, a competition regulation must be drawn up, specifying the promoters, the duration, the territorial scope, the procedure, the nature, the commercial value of the prizes up for grabs, the delivery deadline, the data of the non-profit organizations to which the unassigned prizes will be donated.
It is also necessary to pay a deposit equal to the value net of VAT of the prizes to be won. Finally, it is necessary to contact a notary or an official of the Chamber of Commerce of competence, for the preparation of the minutes of assignment and closing of the prize competition launched. Each step has a cost.

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The case study

Growing up on Instagram without a bot is possible. This is demonstrated by the case study in question, the contest created by Pirates traveling .
At the end of January @piratinviaggio , a well-known travel offers portal , started an incredible contest on his Instagram profile. The prize? A 2,000 euro trip .
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Each participant had to repost in the Instagram stories a graphic created by Pirates in travel, writing the name of 3 travel destinations and tagging @piratinviaggio.

The results

As you can see from the graph, there was a peak of followers. This peak corresponds to about 440 thousand followers. All thanks to the contest.
Crescere su Instagram senza bot

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A winning strategy

Getting these results is not that trivial. Indeed it is often very difficult, but the @piratinviaggio staff has succeeded in this feat!
Surely the simplicity and immediacy won: no difficult rules, no registration, all actions that are done within the same Social Network without external links. And above all the product wins : who wouldn’t like to win a trip?

but…

The Traveling Pirates Contest was criticized for the way it was drawn to the winner. A girl won and many, seeing her profile as a “travelblogger”, sparked a lot of criticism.
Due to this lack of organization and transparency of @piratinviaggio in choosing the winner of the contest, many people have criticized and thought badly, even removing the follow to the page.
This has led to a decrease of about 20 thousand followers.
But all in all they have still increased and maintained more than 400 thousand new very active followers.

What does the case of Traveling Pirates teach us?

Contests must always be simple , immediate and with a prize of value and, above all, the winner’s draw must be the most transparent possible.
This case also confirms that stories are a very powerful tool that companies, brands and personalities should not be underestimated. After a very important spike in followers, there must always be a strategy to build loyalty and keep them in the long run.

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