How to make yourself known on instagram? How to promote your Instagram account? How to have a good Instagram and promote your business?
Do you want to know how to make yourself known on Instagram?
Who wouldn’t want it? Living luxuriously, traveling the world, meeting other famous and inspiring people, being adored and the list goes on. Sounds good, doesn’t it?
Becoming famous on Instagram , or any other social platform, is something that can seem inaccessible. And yet there are many ways to make yourself known on Instagram .
In the end, it doesn’t matter how long it takes to get there. If you really want to become an influencer and promote your Instagram account, you will get there.
However, there are some good practices that can help you become famous on Instagram. We’ve written this article to help you put yourself in the spotlight faster.
Here are the 19 best practices to know exactly how to make yourself known on Instagram:
1. Why do you want to be famous on Instagram?
The main question you need to ask yourself is: why do you want to be famous?
What really motivates you to embark on this project to make yourself known on instagram. Is it the search for independence? Glory ? Money? Once this is clear to you, then you can ask yourself what you plan to propose to achieve this goal .
Is it the fact that you are funny and people are drawn to you because you make them laugh? Is it because you have a strong taste for fashion and people turn to you for inspiration for your outfits? Or are you an expert in your field looking to help others improve at something?
What do these scenarios have in common? They all bring added value to their audience. You have to bring value , and that, even without there being a celebrity and new followers.
If you don’t do anything for others with your content then it’s very difficult to get people to follow you and stay.
Think about the famous people you follow. You follow them because you love them, you love their music, their lifestyle, etc. They inspire you.
If you want to be like them, you better start acting like them , by providing quality content.
2. What is your talent / passion?
Before you start, ask yourself: What is your talent or your passion?
Ideally, you should start your Instagram account around a topic that you are passionate about and for which you are talented. It’s the surest way to get off to a good start in promoting your Instagram account .
If you have a great passion for starting a singing career, but can’t sing at all, then don’t be sad. There are creative ways to showcase yourself.
For example, you can highlight your lack of talent and make fun of it. If you are genuine people will love you and follow you.
Or why not start an Instagram account on your journey to learn to sing and share your experience?
There are many ways to make yourself interesting and market your Instagram account, it’s up to you to find the one that’s right for you.
3. Get the first 100-1000 Instagram followers
The truth is that putting yourself forward is nothing easy , and at the beginning there will be people who will love you for who you are, others will hate you and finally a great party won’t care what you do.
But you need to focus on having fun growing your Instagram account and making people who love you happy. By respecting this rule, you will develop your Instagram community more easily and reach 1000 subscribers more quickly.
These early subscribers are important so that you can really fine tune your processes, start to pick up the pace of the way you want to do things, and really get recognized.
4. Develop your own hashtag
If you are looking to market your business on Instagram , most brands and major accounts have developed their own hashtag, which is only used by them and their followers. It’s a great way to build your community of people engaged around a specific topic or your brand.
Having your own hashtag makes your account more professional (and more important than it could actually be) and generates interest people for you and the movement you create.
Your hashtag can be your account name, the name of your product, program, movement, service, or just a creative combination of words that relate to your niche.
5. Use hashtags to promote your instagram account
Beyond your own hashtag, use other hashtags related to your field of activity in your posts.
To promote your Instagram account in the best possible way, we recommend that you favor quality over quantity. Using 10 or 15 hashtags results in higher engagement . If you’re new to this, we’ve written an article on how to use hashtags wisely.
For higher engagement , post your hashtags in the first comments of your post and make sure they are relevant to your post.
TIP: Don’t use super popular hashtags like #life #love etc. Instead, try using hashtags that have between 100k and a few million posts for better reach. And hashtags between 10k and 100k uses in an attempt to land in the top posts of those hashtags.
6. Automate your Instagram account
Instagram automation will allow you to reach thousands of people in your field every day and boost your visibility. The goal is to show real activity in your account on the platform, saving you time. Time, which you can use to prepare your future posts to perfection.
Thousands of accounts are already using automation to promote themselves faster on Instagram, and this in all areas, whether as a business, individual or as an influencer.
If you are new to this concept, you can find all the information you need on the Instaboss home page.
7. Make a list of your competitors and models
This step is important for many reasons.
First of all , it’s good to understand their profile. How do they interact with their followers (could you do something better)? What type of position gets the most reactions? etc.
Second , it’s better to be friends and collaborate with your competition , rather than fighting for followers. We recommend that you interact with your competition all the time and collaborate as much as possible.
Third , if you want to interact with certain idols or competitors, but you don’t really get their attention, don’t take it personally. They are probably just overloaded with everything that is happening on their social media.
To get their attention a little more, you can sometimes mention them in the captions of your posts. If they see this, they might just respond by leaving a comment. In this case, your post is more likely to be included in the news feed of your subscribers. A comment from an account with a very large number of followers is considered very valuable and allows you to get noticed on instagram .
8. Your biography is important, don’t neglect it
Telling something about yourself in 150 characters can be a challenge. And yet you will have to be concise and punchy .
When it comes to writing an exceptional bio, there isn’t really a secret way to go about it, just simple steps to follow. If you are familiar with the AIDA concept (attention, interest, desire, action), then your bio may represent the “interest” part.
Make an instantly attention-grabbing bio , so that your potential followers will want to scroll down to your profile and see all of your posts.
You can get more noticed on Instagram by including in your bio your personal hashtag (which we have already discussed), a link, mentioning another account or emojis.
Let your potential followers know what your account is and suggest that they follow you.
9. Define the theme of your insta feed
To market your Instagram account, you obviously have to stand out , and that’s why you should always stick to a certain color palette or a certain style of photo . Don’t copy it from someone, but think about what you like and how you can make your feed unique.
10. Tell a story with your instagram account
Telling a story online is not that difficult. We all have stories to tell. Your building janitor has a story, Google CEO has a story and YOU have a story.
The way we present these stories is essential. There are three key things people engage with in social media. They want to be entertained, inspired and educated. If you are successful in bringing this to your community you can be sure that you will be successful in getting yourself known on Instagram.
11. Succeed on Instagram with a breathtaking feed
Instagram is all about great content. Don’t expect to get noticed on Instagram with photos taken in low resolution or poorly lit.
So how do you have a good Instagram? Never post content that you are not 100% satisfied with. Make it look like you’ve worked all day on every post. If you are planning enough you can even schedule your Instagram posts
When it comes to selfies, having someone on your posts can increase your engagement by 30% . So don’t hesitate to put yourself forward (yourself or someone else).
12. Be regular in your publications to make yourself known
Decide how many posts you are going to post per week. If you really want to become famous on Instagram, you should aim to post at least 4 posts per week . In addition to posting Instagram stories at least 5 times a day .
Instagram likes accounts that post regularly and have quality content. So make Instagram like you and it will reward you with a higher engagement rate and a better chance of being in the top hashtag posts every time you post.
Also consider sending DMs, responding to comments and interacting with new accounts . It helps a lot in boosting engagement. For this, you can automate your Instagram actions.
TIP: Take the time, over the weekend, to produce a majority of content for the week ahead, so you don’t wonder “What is this? that I will be able to publish today?
13. Find your best posting times
Posting at the right times allows you to increase your engagement and therefore your visibility. It is therefore essential to clearly define your publication times.
Many marketers will tell you that there are certain times of the day or week when you should be posting. While there is some truth to this statement (weekends tend to work better), we recommend that you determine your best times to post based on your own account and your subscribers. To learn more about this, visit our article on the best times to post on Instagram.
14. Keep the photos where you are tagged
Soon, when your account starts growing, people will start tagging you. Unfortunately, some of these tagged photos are of poor quality or posted by shady accounts.
Although some user generated content is good for you like magazines and other PR related users. You are responsible for the impression you make and should not let everyone else do it for you.
Fortunately, you can delete the photo where you are tagged from your profile , by going to the photo and choosing “photo options”. You have the option to remove the tag and keep it in your “photos of you” section, but your best bet would be to “hide your profile photo” and leave the tag itself.
You can also change Instagram’s settings so that tagged photos only display if you approve them first. This can be changed in “settings” “privacy” “tags” “add manually”. This will give you better control over the content that is visibly associated with your account.
15. Put calls to action
The power of using CTAs (Call-to-Action).
Various research shows that using the right CTA in your bio or posts dramatically increases engagement . High and constant engagement allows you to be visible to more people and ultimately get more followers. This is a basic method of getting noticed on instagram .
So every time you post something, think about a call to action. Here are some effective examples:
16. Buy Instagram followers?
Buying followers is not recommended if you want to grow your Instagram account for the long term and develop a real Instagram community. To educate you on the consequences of buying likes or followers, here’s an article detailing what happens when you buy followers.
17. Get mentioned by influential accounts to get noticed on instagram
Mentions from other accounts are a great way to gain new followers and get noticed on Instagram because they increase your visibility. And they are even more effective when you already have more than 10,000 subscribers. These can be done in posts or stories. You can also mention other accounts to get their attention and hope for a share from them.
18. Engage with your audience and be active on instagram
This is probably one of the most important things that you need to focus on and that’s the whole advantage of automating your instagram account .
If you have gained followers, interact with them . Send them a DM to greet them and introduce yourself. Respond to all of your comments and take some time out of your busy day to meet your followers on your own . Like and comment on their posts.
If you are in constant interaction with your audience, Instagram will start pushing your content to their feeds and bringing your Instagram account to new people . If your content is good, it will be appreciated and commented on. When you have good engagement, Instagram will start promoting your content in the top posts section.
So keep that in mind. It’s not just about accumulating as many new subscribers as possible, but also building strong and lasting relationships with your subscribers. It is therefore in your best interest to interact with them regularly.
19. Make yourself known on Instagram with Instagram Ads
Instagram promotions are a great asset to promote your account, but they can quickly represent a large budget that you do not necessarily want to allocate if you are an individual (or even a business). Here is a dedicated article if you want to compare Instagram Ads to Instagram automation.
Instagram is a wonderful platform to promote yourself or your business and it will be one of the best platforms again this year. Continue to provide quality and valuable content and you will succeed in getting yourself known on Instagram.
The more time you spend talking with your followers and reaching new followers and partners, the more successful you will be. At first it may seem difficult, but after you reach 1,000 subscribers it becomes fun and your growth should start to pick up. Practice the principles discussed in this article and you will have a great Instagram.
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