How to congratulate subscribers on February 23rd. 11 social media content ideas
Tired of banal congratulations with tanks and carnations, stuff about socks and shaving foam on 23 February? Your subscribers too. But you shouldn’t ignore this news feed. Better to come up with something non-standard, inspired by the ideas for February 23 from our article.
Build UGC – Let Subscribers Make Content
Ask to share your own photos from military service or portraits of your defenders (husbands, fathers, grandfathers). Place the most interesting ones in stories or make a separate post with them. To increase activity, offer to like your favorite photos and comments.
This mechanic was used by SMMs of the Nikon community in Russia. UGC is ideal for a group that has an interest in photography.
Help me come up with a congratulation
Standard wishes for health and postcards from WhatsApp have already set their teeth on edge, so everyone wants to receive a unique congratulation. To do this, you can use a chat bot. For example, add humorous greetings to it for the most popular male names. As soon as the subscriber leaves a comment with a name or writes it in private messages to the chatbot, he automatically receives a congratulation in response.
A similar idea was used in the MegaFon community. Only there we went further and made audio ditties.
Another option is to make a beautiful template for a postcard, in which you can add a photo of your defender and congratulations for him. This idea was proposed by L’Oréal Paris.
Organize a competition – there are never too many gifts
It can be a contest with a simple mechanic, when participants need to repost a record, or something more interesting and creative. If you think the community has been out of sync since February 23rd, check out how the owners of the ferret group played on it. They invited subscribers to dress up their animals in military uniforms and organized a photo contest.
Another competition for February 23 was held in the M.Video group. There, subscribers had to leave a comment with a hashtag in order to receive a greeting card, and then repost it on their wall. The congratulations were written on behalf of the gadgets from the M.Video catalog, so two birds with one stone were killed in the company: the goods were advertised and the group was promoted.
Show how your company celebrates 23 February
If you decorated your office by February 23rd or arranged an entertainment program for employees, capture it in a photo or video and post it in your account. This will bring you closer to your subscribers and they will see that real people are behind the logo on the avatar.
Discuss gifts in the comments
If you are unsure of what to post on February 23rd, ask the men to share the best and worst gifts they have received. And female subscribers can share stories about how they looked for gifts for their second halves, brothers or fathers, and what kind of reaction they received.
Help me choose a gift
Think about what products or services of your company can be a gift on February 23rd. For example, a game console, a certificate for ATV riding, a shooting master class. Post a useful post with a list of such gifts, or create a chatbot that will help the girl make the right choice.
To encourage a subscriber to buy, offer a discount on a product or service that can be a gift on February 23rd.
Another option is not to invent yourself what to give to men, but to ask them about it. Share your survey results in the community by formatting them into visual infographics.
The evening ceases to be languid: collect the top of the most-most men
These can be actors, musicians, businessmen, politicians, bloggers and even movie characters. The criteria for getting to the top depend on your community: beauty, wealth, success, etc. This post will go to both women and men who need role models.
Make a present for moviegoers – a selection of films for February 23
Regardless of the topic of the group, such a post will always come in handy, because everyone loves to watch movies and TV shows. If you want, add games, books, music, podcasts, and other themed content instead of movies to your selection.
Ranil. I killed. Arrange a sea battle
Make a game board with any number of numbered cells. Decide in advance what numbers the prizes will be hidden under (a promotional code for a discount or free shipping, a souvenir from your company, etc.) and invite subscribers to guess where they are. Activity in comments is assured.
Arrange a survey – your opinion is important to us
February 23 is an ambiguous holiday, so many do not celebrate it. And there is no clear understanding of who is worthy of a gift on this day: only the one who served, or any man? But what about women who also defend the fatherland? Submit a post asking how your followers feel about this holiday.
You can transform this idea: post a photo of an ambiguous gift for February 23 and ask to rate it in the comments. For example, this was done in the community with the recipes from the screenshot below. Subscribers liked the originality of the idea, but they noticed that due to the large amount of mastic, such a cake is unlikely to be tasty.
Think of the Women Protectors
On the wave of feminism, you can devote a post to women who participated in wars or defend our country now. Most likely, over time, February 23 will become not only a men’s holiday, but you will already be in trend.
Hopefully in our article you have found a suitable February 23rd content idea for your community. Its target audience does not matter – whether it is ferret enthusiasts or young mums, there is always something interesting to come up with. Ditch the standard greetings and give your subscribers useful information or entertain them. So the post will definitely not get lost in the feed among hundreds of similar ones.
And if you have questions about the article, write in the comments. You will be answered directly by the author or a specialist from our state.