Social networking has now become not only popular and fashionable, but also profitable. In order not to spend money on website development, many private entrepreneurs register their company on social networks. Today we will talk in detail about how to create a business account on Instagram and what is needed for this.
How to make an Instagram business account
The question of how to make a business account on Instagram has recently become more and more relevant. Since most of modern society is registered in social networks, it is very effective to develop your business with the help of them. Of course, an account that does not have a corporate identity, which is very important, or a beautiful design, will not become popular.
Before creating a business account on Instagram, you need to determine the target audience, which will require thorough analytics. That is, who may be interested in this product, potential customers, in other words. If we are talking about selling clothes or household chemicals, there is always a demand here, so the segment of consumers will be large.
If the company’s product is specific, or seasonal, it is already worth carefully calculating who and when may need these products. Of course, for the selection of potential customers, you simply cannot do without an experienced targeting specialist. The specialist will not only conduct a thorough analysis, but also give practical advice on how to attract an audience.
How to switch to a business account on Instagram
On their websites, companies can indicate a personal Instagram account, but not many people know how to switch to this business account. Someone starts copying the account address, then going into the social network application and pasting it into the search bar. But this is done very rarely, since users do not like to bother.
Therefore, a good option would be to either hyperlink the business account address to the account itself. Or place a separate link in the footer of the site, which is most often done, so that when the user clicks on it, he will be on the company’s page.
Thus, when scrolling through the site, the user should see a similar entry: “Our Instagram”. To go to the resource it was possible both from a PC and from a smartphone.
How to remove a business account on Instagram
If for any reason a business account on Instagram has become unnecessary, then how can you remove it? Of course, just clicking the “delete” button will not work. First, you need to cancel all posts on your account. If targeted ads are running on your account, stop impressions. Next, remove the link to the account from all sources related to the company.
Stop all advertising activities related to account promotion. Also, if possible, inform users that this account is no longer functioning. If another one is created to replace it, specify a new address so that the user can quickly go and see it.
How to convert an Instagram profile to a business account
In fact, the topic of how to transfer an Instagram profile to a business account is of interest to many. People who decided to learn everything about SMM and set up advertising in social media. networks do not want to create a personal website. To start, they only need an account where they can post their work, talk about their profession, share their experience and knowledge.
People who work from home can also approach creating a business account, for example, providing nail services or tailoring to order. Any business idea in 2020 can be accompanied by maintaining a business account on Instagram.
But what if there is already a page on the social network. How to convert it into a business page without registering again? In fact, there is nothing complicated here. Simply, in addition to personal photos, you will need to upload photos of your work, as well as make advertising posts with promotions and new products.
Most users combine business with pleasure, so to speak. By diluting a commercial account with beautiful photos from your personal archive, you make it more “alive”, which attracts users more. Yes, mass following with attraction will cope better, but if the resource is boring and dry, no one will linger on it.
How to get a business account on Instagram
To keep your page productive, you need to know how to set up a business account on Instagram. As we have already said, the resource must be constantly “in motion”. That is, it is necessary to regularly post various posts, with the arrival of new products, for example, or write small texts about a particular brand. If you have completed the order, ask the client to write a review. Upload a few photos of the completed order.
To attract new subscribers, regularly hold various promotions, you can even develop coupons or certificates for a discount, or a free procedure. Thus, with the growth of subscribers, the indicator of the sales funnel will increase significantly, this will be noticeable almost immediately, with the growth of orders.
Alternatively, you can come up with a name for your impromptu company, design a logo, or put a beautiful photograph to symbolize your activity. An important point is that photographs of works must be of high quality and processed, if necessary. The text of the post is clear and harmonious.
How to maintain a business account on Instagram
We have already described in detail how to maintain a business account on Instagram. It remains only to repeat once again that do not abandon this page. It is advisable to replenish it daily with new posts so that subscribers are interested in visiting it. Post stories with various events and even launch live broadcasts in which to talk about upcoming draws, promotions, gifts and congratulations on winning.
If the business is not built on selling goods, but on providing services, such as SEO website promotion, or similar search engine optimization in Yandex, post screenshots of the customer’s website positions. You can also take small notes in the form of advice or feedback on any innovations in this area.
All this will be counted “in the piggy bank” of the owner and promote his account. All the more, designers and photographers need to constantly delight their subscribers with new works, talk about tricks and life hacks, this will not only attract the attention of the audience, but also allow them to independently develop in their field of business.
Thus, today we have explained in detail how to create and maintain a page for a business on Instagram. We talked about all the subtleties and peculiarities of this activity and found out what is needed for this. Well, we hope that this article was rich and completely opened for you the world of doing business on such a social network Instagram. Because even the most popular video bloggers use their personal pages in social networks for advertising.