Instagram multichannel: how to create + service overview
On Instagram, it is possible to place only one clickable link in the profile header. This can become a problem if there is a need to add more communication channels, for example WhatsApp, Viber, Telegram, personal website, etc. Multi-link on Instagram will help to connect social networks and instant messengers in one place. This is a kind of a user’s business card, on which you can place information about the organization and all links for communication.
What is a multichannel link on Instagram
If for some reason a user cannot or does not want to create his own beautiful site with data about himself or the company, the best option is to use a multi-link. It’s a simple landing page with little information and links to social media and messengers, and a button. The latter will be needed to go to a personal website or blog, as well as to perform a targeted action. On Instagram, a multi-link is especially popular, since only one site is allowed to be added to a profile.
Why use a multilink
Multilink is a multifunctional tool that combines several possibilities. In it, you can tell about the organization and indicate all possible options for communication. For example, you can specify the following messengers:
On the business card page, the user can also indicate all his social networks:
Some tools allow you to specify the address on Yandex and Google maps. Thus, a potential client (page visitor) will be able to find the address of the organization without additional searches for the location on the network.
How to create a multilink
Creating a multi-link usually does not take more than five minutes. For this, one of the special services is suitable. They differ in functionality and cost of use.
8 best multi-link services
Let’s consider the most popular and operating services for creating a multifunctional link. Some of them work for free, some require a fee for functionality or advanced features.
One of the oldest services for creating a business page. There is a 2-week free trial period.
- Link: https://mssg.me/en
- Functions: adding links to popular social networks and instant messengers, receiving and processing incoming messages from integrated networks in one window, placing buttons with arbitrary links, connecting the Facebook pixel.
- Multi-link type: mssg.me/company or at the user’s choice.
- Price: 0 rub. Basic, $ 9.99 / month for Pro.
- you can add links to any directions;
- inexpensive professional package with advanced functionality;
- unusual design;
- long test period.
- for free, a user can create a page with a picture, a small description, a QR code and the address of only the Telegram channel;
- you cannot create your own design.
One of the most popular services for creating a multi-link, it has a fairly wide functionality. There is the possibility of free use, in such a tariff, the usual blocks, a minimum of settings and one link without buttons for social networks are available. To understand how the tool works, you can use a free trial period during the working week.
- Link: https://taplink.ru/
- Functions: posting links to instant messengers and social pages: WhatsApp, Telegram, Facebook, Skype, Viber, VKontakte, connecting the Facebook pixel, accepting applications and paying online.
- Type of multi-link: taplink.cc/ plus Instagram nickname.
- Cost: free, premium rates from 180 rubles per month.
- the page can be customized;
- there is a free package;
- advanced functionality.
- some social networks and messengers cannot be specified in the free version;
- severely limited features in the free version.
One of the first services to provide the ability to link multiple URLs in one link. There is a free package, but the possibilities in this tariff are limited. To unlock premium features, including the use of your logo, you must upgrade to the Pro version.
- Link: https://linktr.ee/
- Functions: the ability to place an unlimited number of links, keeping statistics on traffic and conversions.
- Multi-link type: linktr.ee/ plus username.
- Cost: Free, $ 6 per month.
- any number of links can be added to the business card page for communication with clients;
- easy to use;
- the ability to use your own logo;
- you can add links to any direction.
- free functionality is severely limited;
- the company logo cannot be removed in the free version.
Another tool for creating simple business pages. Has a fairly simple, but useful functionality, while absolutely free.
- Link: http://meconnect.ru/
- Functions: placement of a large number of links, including all social networks and instant messengers, as well as LinkedIn, location on search engine maps, customization of colors, buttons and font size, integration of Facebook and VKontakte pixels.
- Type of multi-link: meconnect.ru/project.
- Cost: Free.
- clear functionality, creating a multi-link does not take more than 3 minutes;
- possibility of placing up to 30 addresses;
- the ability to specify personal data: name, city, activity, brief description about yourself;
- you can customize the page layout yourself.
- URL cannot be selected;
- modest interface functionality;
- no premium features available.
This service for creating multi-links appeared recently. Sitelite is presented as an analogue of the MSSG service. For attracting new customers, a discount is provided for using a paid package. The service can be tested during a trial period of 30 days.
- Link: https://sitelite.me/
- Functions: placement of buttons for all popular social networks and instant messengers, integration of the Facebook pixel, choice of design.
- Multi-link type: sitelite.me/page.
- Cost: free or 99.5 rubles for a paid plan.
- all popular social networks and instant messengers can be connected;
- providing statistics on visits and transitions for the last month;
- the ability to choose a photo background, your avatar, add custom buttons.
- the free version of the service does not have a pixel and a customer feedback form;
- you cannot create your own URL.
This tool is also considered an analogue of the popular MSSG and TapLink.
- Link: http://msto.me/
- Functions: the ability to post links to instant messengers, Google and Yandex maps, YouTube, customize the page design, integration with Facebook.
- Multi-link type: msto.me/user.
- Cost: from 199 rubles per month.
- you can specify a phone number and e-mail;
- the service provides a QR code, lead form, Facebook integration;
- maintaining statistics on clicks and views;
- setting the page background, main photo and font;
- some features in the service can be purchased separately.
- limited business card design options in the free version;
- there is no way to get the original URL.
This service attracts users with its ease of use and fast work. In addition, Lnk.Bio has an original interface. The service provides an opportunity to choose from several tariffs. The free package will have a random address. In the professional plan, you can specify your URL. There is also a plan for an unlimited time of use with the ability to remove the company logo.
- Link: https://lnk.bio/
- Features: the ability to add an unlimited number of links, can be edited at any time, tracking and statistics, email support.
- Type of multi-link: lnk.bio/plus nickname or user choice.
- Cost: free or $ 0.99, 9.99, $ 24.99 per month depending on the choice of the plan.
- unlimited number of links;
- simple and attractive interface;
- you can come up with a multilink address yourself.
- free package email only support;
- not all tariff plans can remove the company logo.
One of the simplest tools to create a multi-link. Any addresses can be added to the business card page. SkedLink offers a free week of service.
- Link: https://skedsocial.com/
- Functions: instant update of the business card, you can post addresses of all popular social networks and instant messengers, integration with the Facebook pixel.
- Multi-link type: sked.link/ and username.
- Cost: from $ 25 per month.
- posting a welcome message;
- self-selection of a theme, customization of styles and fonts;
- you can change links at any time.
- no free package, only trial period;
- high monthly payment.
Simple services with free functionality are suitable for specifying contacts. If you need a business card page with its own design and advanced features, it is better to use the paid options. When choosing a tool for creating a multi-link, you should rely on personal needs. In any case, to check if the service is suitable, you can use the free trial period, which is provided by almost all services.