June digest: fresh on Facebook
At the beginning of the month, we traditionally publish the Facebook news digest for the last month. A portion of the news for May can be read in this article. Now get ready for some new knowledge, because Facebook is improving the platform every day. In order not to get lost in the ocean of information, just absorb it in portions of the correct size; then your knowledge and skills about Facebook will always be “in shape”. Our article contains everything you need to know about Facebook in June.
Facebook has expanded the functionality of tools for creating video ads
Facebook continues to take decisive steps in the development of video advertising. At the beginning of the month, new functions were added to the Video Creation Kit tool, allowing you to create mobile video ads (for Facebook and Instagram) from static images.
Among the main innovations:
- The ability to create several videos with different aspect ratios from one video to optimize ads for placement, for example, in the feed and in stories.
- New templates.
- 20 new fonts.
- Ability to save drafts to run the video in an ad later.
- New stickers and templates to “decorate” seasonal ads.
In the future, social. the network will add even more seasonal templates to coincide with popular holidays.
Facebook has set a release date for its Libra cryptocurrency
The first rumors that Facebook plans to launch its own cryptocurrency appeared in early May 2019. This information was confirmed at the end of May. Reuters news agency discovered that Facebook had registered a subsidiary of Calibra. Its main task is to provide financial services to users based on its own cryptocurrency.
The need to create their own cryptocurrency on Facebook was explained by the fact that despite the rapid development of the Internet in the world, basic banking services are still inaccessible to many people. This is especially true for developing countries.
On June 18, Facebook officially announced the release of a cryptocurrency codenamed Libra. The head of financial services and payments of the company in Northern Europe – Laura McCracken told about this in an interview with the German edition WirtschaftsWoche. Laura said that the cryptocurrency rate will be pegged not only to the US dollar, but also to a group of other currencies. Libra will be officially launched in early 2020.
According to Facebook’s own data, about 70% of small events in developing countries do not have access to credit. About $ 25 billion is lost annually by expatriates due to commissions and remittances. The new cryptocurrency will solve these problems. The Libra wallet will be available on Messenger and WhatsApp. And by 2020, it is planned to launch a separate application for managing funds in Libra.
Object recognition systems work better for wealthy people
Did you know that Facebook can easily recognize people and even objects in photos? For this, there are special object recognition systems. These systems are trained, so to speak, “on cats.” Joke! In photographs taken in developed countries.
This means that the system is provided with a database of photographs and it must correctly recognize the objects imprinted on them. Let’s say soap, spices and toothpaste. Oddly enough, the object recognition system works best for wealthy people from developed countries. The results of the study showed that all object recognition systems perform 10-20% better in photographs taken in the homes of wealthy people. In addition, they are more likely to correctly identify subjects that have been photographed in North America and Europe, rather than in Asia and Africa.
This conclusion was drawn from an analysis of six different systems: Google Cloud, Microsoft Azure, AWS, IBM Watson, Clarifai, and Facebook’s own system. The Dollar Street public database was used for the analysis. It contains photographs of household items from 50 countries. The photos were filtered by geography and by the income of the family in whose home they were taken. Simply put, the recognition system correctly identified the soap, spice and toothpaste in the photographs from the United States. But in Nepal, the Philippines and Burundi, these objects were identified with errors. Facebook representatives explained this by the fact that most of the algorithms are learned mainly from photographs taken in developed countries. So the systems still need to train and train to correctly distinguish wood from toothpaste in photographs.
Facebook has updated the algorithm for ranking comments in the feed
Do not confuse this update with the News Feed algorithm. Now of better quality, according to Facebook, comments are displayed higher . Less quality ones, on the contrary, go lower, or are completely removed.
What does “ quality comment “ mean to Facebook?
- Credibility and integrity. Comments that do not meet social standards. networks will either be removed or downgraded. Therefore, do not ask to put you likes, reposts, plus signs in the comments or emoticons. In general, everything that can be called “artificial commenting”. Facebook is also more cautious about comments with a request to “send money”, so this type of spam, if recognized, will be immediately deleted.
- User preferences. Facebook polls are taken into account, in which users answer what they would like to see in the comments.
- Interaction with posts. Likes, reposts, response comments.
- Moderation. How users edit, hide and delete their comments.
Facebook launched Study app
The new application is designed to investigate how users use their smartphones and downloaded applications. Thus, Facebook hopes that a better understanding of users will help them create more suitable products for their target audience.
Market research helps companies make better products. We believe that the work done will allow us to improve applications for users using Facebook, – says the product- manager social. Sagee Ben-Zedeff network.
“Study” can be used strictly from the age of 18. During the first phase of testing, the app will only be available in the US and India For participation in the program, Facebook promises a monetary reward.
The application analyzes:
- Which applications are installed on the device.
- How long the user spends in each application.
- What exactly the user does in the applications and what functions he uses.
- Country, device and connection type.
Social the network claims to have no access to IDs, passwords, media files and messages. Facebook is also not going to sell the data and use it for ad targeting.
Well, our Facebook update has come to an end. Thanks to everyone who read to the end. We’d love to hear your comments!
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