Promotion of Instagram account through targeted advertising
In today’s video I will talk about Promoting your Instagram account through targeted advertising. I will show you in detail how you can set up the promotion of an instagram account without going into the ad manager. By promoting a post in the news feed from your account itself, you can also target your account.
And in today’s video, I’ll show you how to promote posts on Instagram through your personal profile. But first, I will tell you what you need to do in order for you to have such a function:
1. you need to transfer your personal account to an Instagram business account;
2. you need to create a business page on Facebook and link your Instagram account to it;
3. connect the payment system to the payment method on Facebook or Instagram.
So, after that you will have the opportunity to promote the posts that you published in the feed, that is, on your Instagram profile.
Why transfer to a business account? After you transfer to a business account, you have post statistics, promotion statistics, that is, so that you can see the analytics of your actions. After you have done all the functions, a “Promote” button appears next to each post.
Now I will show you how you can do this from your Instagram account, from your personal profile … So, you click “Promote”, after which this page opens – “What indicator do you want to increase?”.
Which indicator do you want to increase?
• “Visiting a site or profile” and
• “Local recognition”
The essence is, in principle, the same, only two different possibilities. Let’s choose “Visit site or profile”. We see two buttons:
1) “More” is about setting up a campaign;
2) “Preview”. Once configured, you can see what happens.
So, target selection
There are two goals:
1. “Site visits …” or
2. “Local awareness.”
Choose “Visit the site …”.
• or Instagram account (“Business -instagram profile “),
• or” Site “. If the site, then paste the URL of your site here, necessarily with a UTM-tag.
In this case, I will select “Instagram Business Profile”.
Next Action Button → Open Instagram Profile.
If you just choose “Automatic”, then look, Facebook sets the maximum – the most expensive audience. You need to scroll down and create your own
Create your audience.
Menu for creating your audience
Let’s say I choose “Business”.
Audience name “Business”
Select a location. You drive in a place, “Russia”, for example. Done.
Interests. Business too.
I will choose “Small Business”. And, accordingly, age, gender can also be selected here.
Selecting age and gender
I will not save the audience, so I will click “Cancel” and let’s move on. After you select an audience, let’s say this one,
Select an audience from the list
Return to “More” after selecting the audience and set the budget.
Setting the budget
The budget can be adjusted the one you need … Therefore, customize your
save. Then how many days do you need for this budget to “spin”. You can do:
• 5 days – 111 rubles per day;
Selecting the number of days for “spinning” the budget
• 1 day – 555 rubles per day,
• 3 days – it is all divided in half.
“Roll-up” of the budget for the selected 3 days
That is, the amount you have chosen is divided by the number of days you need to “spin” this advertising post.
Next, the prepaid balance is shown here. And clicks and save the promotion.
Before you save, be sure to see how it will look in your news feed. This button will be – “Advertising”.
That is, the inscription “Advertising”, “Open Instagram profile” will be visible,
Open Instagram profile
after which your visitors and those people to whom you show this promo post will be sent to your Instagram account, to your personal profile.
So, if everything is OK, then create a promotion. Let’s click “Create Promotion” for an example. Facebook, Instagram starts thinking.
“… Your ad has been submitted for review.”
You can see where it is – “Pending approval”.
Also, if it does not suit you, if you don’t like something, and you need to change it, you can always delete it in the settings. Accordingly, choose:
b) “Open Instagram profile”,
Open Instagram profile
c) click “Promotion Now”
d) and “Remove promotion” or “Pause promotion”, if, for example, you change your mind about promoting it.
“Remove promotion” or “Pause promotion”
Then the “Promote” button is activated again,
The “Promote” button is activated again after deleting the promotion, as if you were it have not promoted.
Thus, you can set up any promo post.
• how to compose a text,
• how to promote and
• what are the features of such a promotion
I will tell you in the next videos. And that’s all for today. Vladimir Kazakov, Madwins digital agency, was with you. Subscribe to my channel and share this video with your friends. Bye!