Promotion of the VKontakte group: top tips

Promotion of the VKontakte group: top tips
Продвижение группы ВКонтакте: топ советов
Having decided to go in for SMM and choosing the social network VKontakte as a platform for development, you can count on success and fairly quick results. But what if you’re a beginner and don’t know how to get users’ attention? This article lists all the main and most effective ways to recruit an audience, from the first to the steps, until the moment when subscribers begin to do the work for you.

The use of social networks as a platform for promoting business has become the norm and has ceased to amaze people. Now you can find in them both small local shops inviting guests to their place, as well as official representations of brands known around the world. In the second case, promotion is almost not required, large companies only need to announce the creation of a group and traffic will flow like a river, but what should beginners do?

How to choose the type of VKontakte group

Let’s start from the moment of creation, you need to decide on this, so as not to start all the work from the beginning, as soon as you realize that you are doing the wrong thing. Defining goals can be attributed to the first steps or where to start SMM promotion, without which you will not progress further than creation. And now let’s see what VK offers as options for our development:

  • Personal page . At its core, this is just an account adapted to the business model, the complete absence of additional communities, and the collection of subscribers by adding to friends. Are you interested? Immediately forget this idea, the VK administration actively bans all businessmen developing through their account;
  • Group or public page . Ideal to share your business on social media. Convenient both in informing people about the news and in attracting an audience;
  • Event. If you want to promote a certain event or event, then this method is for you. This is a short-term project that ends after all its goals have been completed, the best way to implement and promote it will be contests for repost or buying advertising.

Types of advertising in the VKontakte social network

While we’re on the subject of an advertising campaign, we need to take a closer look at this topic. Until the moment when the audience itself begins to flow to you through reposts, we will pass a lot of time, you can speed up this if you study how to improve texts on social networks, but first you need to attract at least the first 100 people. The easiest way to collect the first people is directly with your friends list.

Виды рекламы в социальной сети ВКонтакте

People on social networks subscribe to hundreds of communities, and one superfluous will not become a burden to them, especially if you explain to the person that you just need pure weight, and not participation in the life of the group. Your friend can turn off notifications and forget about the existence of the group. That’s empty traffic, but a community with a hundred people is more attractive to a casual visitor than a public one with 3 followers.

Invite people to the VK group

It would seem, what can you tell about the topic of luring acquaintances into the community? But there is a small subtlety, “Invite to a group” through a special tab in the menu, you can only 40 people daily, in the same way you can send invites to strangers from other groups of similar topics to you. Why is this necessary and isn’t it easier to just send a message with a link? It is simpler, and there is no limit, there is only one nuance, for this your account and group can be banned with great probability.

Приглашение людей в группу ВК

It would seem, what can you tell about the topic of luring acquaintances into the community? But there is a small subtlety, “Invite to a group” through a special tab in the menu, you can only 40 people daily, in the same way you can send invites to strangers from other groups of similar topics to you. Why is this necessary and isn’t it easier to just send a message with a link? It is simpler, and there is no limit, there is only one nuance, for this your account and group can be banned with great probability.

What to do when friends are over and the number of participants is depressingly small? To fork out, or rather to buy fakes. It works as follows, people who have lost access to accounts or abandoned by them sooner or later get hacked, new owners either use them for their own purposes, or sell them. The estimated cost of 100 fakes is approximately 700 rubles.

Targeted advertising

Targeting is an interesting, but voluminous topic, it is the very same advertising banners that are familiar to VKontakte users who periodically pop up in the news feed, or under the menu list on the left side of the screen. Using a target can be difficult for beginners, this method is more suitable for people who know what SMM is and are able to adapt to any target audience.

The secret of targeted advertising is simple, it can be configured to suit any search parameters for potential subscribers. This includes geolocation, age category, gender, as well as topics of interest to people. For example, if your group is dedicated to training, then the ads will be seen by people who want to engage in self-development or master a new profession. Net traffic of warm customers.

How much will it cost? The cost of targeted advertising depends either on impressions or on the number of clicks on it, which is another reason to use the services of an SMM specialist who is able to customize the advertising campaign in more detail and spend money only on interested people. If you want to do it yourself, do not rush to launch advertising, first study in detail all the subtleties of the process and settings.

Purchase posting in other groups

To make the owner of another group want to share his subscriptions, he needs to pay, and there will be no guarantee that advertising will be successful, nevertheless, this is a working and demanded way. To get the most out of buying someone else’s post, you need to choose groups with a large number of active members and relevant to your topic.

Покупка размещения постов в других группах

But this is the ideal, it is usually communities where there are just a lot of people in the hope that quantity will overpower quality. How is the process carried out? You write an interesting post, in modern realities you can use the VKontakte Wiki page that allows you to design it beautifully, and pay for placement, based on the number of hours, how many hours your post should be in a prominent place, after that, it will be deleted.

Mutual PR between VKontakte communities

You don’t want to pay money, but the idea of ​​advertising with others is pleasant to you? Find a group in an equally distressed situation and offer mutual assistance to its owner. The situation will be similar to buying a post, with the only difference that it is free, but you will also be obliged to place someone else’s ad on your site. Try to choose communities that are approximately equal or slightly better than yours, cooperating with people who are not able to offer you traffic, you simply let your audience go to them.

VK contests for group promotion

Admit it, when you read the title of our article, you knew this was going to be here. The point is that contests are one of the most successful ways to attract people to your community. It is impossible to name a single group with an audience of more than 100 thousand subscribers that has not resorted to them at least once. A distinctive quality of such a promotion is that you only need to describe the conditions in detail and announce the prize, then people will do everything themselves.

Конкурсы ВК

But there is a stumbling block that does not allow advertisers to live on contests alone by offering people an inexpensive prize in return for advertising. The VKontakte administration has quite serious requirements regarding the drawing of awards, and failure to comply with them is always banned. Fortunately, the list of requirements is clearly marked and the conditions for how to hold a VKontakte contest and not get banned can be understood even by beginners in SMM promotion. Be sure to study all the rules, to lose a group, after thousands of rubles of investments in advertising it will be very disappointing.

Advertising with media personalities

Social networks, like life, have a hierarchy, but people in them are divided according to their popularity. In simple terms, there is a person who is being watched and a famous person who is being watched. It is not surprising if we are talking about actors, politicians or musicians, there are always thousands of subscribers on their pages, but it will be difficult to advertise through them. A start-up business simply has nothing to offer a celebrity so that she can display a product on her page.

Social networks, like life, have a hierarchy, but people in them are divided according to their popularity. In simple terms, there is a person who is being watched and a famous person who is being watched. There is nothing surprising if we are talking about actors, politicians or musicians, there are always thousands of subscribers on their pages, but it will be difficult to advertise through them. A start-up business simply has nothing to offer a celebrity so that she can display a product on her page.

Rock stars of our time come to the rescue, namely bloggers. Tens of thousands of people want to make money on the Internet, using for their own purposes various blogs, Youtube channels, streaming sites such as Twich. They have their own audience, and they need money, our task is to find a person who has the maximum coverage of our target audience among subscribers and offer him to advertise you.

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