Ranking of the richest Instagram influencers in 2021

Ranking of the richest Instagram influencers in 2021

Influencers have been the undisputed protagonists of social networks and online business for several years, becoming of central importance in the social media marketing campaigns of companies and brands.

Becoming an Instagram influencer is not only possible for VIPs, even ordinary people can gain notoriety and get a good following, above all, if you put in place good strategies to increase followers in a short time time.

Influencers have hundreds of thousands of followers and an active audience within the community, which is why they are believed to be able to influence the commercial choices of those who follow them.

This basically explains why they are in high demand and easily get sponsorship proposals from large companies and brands and good payouts. There are over 500 million active monthly users on Instagram, getting noticed can be difficult, as well as growing your followers.

In particular, those who decide to start from scratch and open a new Instagram profile with the aim of becoming an Influencer and earning, must start with a good push . Buying Instagram followers to increase your audience and have a good following right away, turns out to be the best strategy.

But remember to always rely on industry experts to be sure of receiving real and active followers, interested in your niche, only in this way will you give value to your profile.

If you want to know how to better manage your Instagram profile and quickly get followers, we suggest you read this article.


In this ranking of the highest paid influencers in 2021 the costs per single post are shown, that is, how much they collect for the publication of a content.

This highlights the millionaire business that revolves around web stars and influencers and how it is possible to become very rich thanks to the millions of followers and sponsored content.

Highest Paid Influencers in the World

The richest and most paid influencer in the world on Instagram is Dwayne Johnson (@therock), an American actor with over 211 million followers, earning more than $ 1 million for every single sponsored post .

In second place we find the baby of the house Kardashian, Kylie Jenner who with over 209 million follwers, collects about 990 thousand dollars for each post.

In third place Cristiano Ronaldo , the only European celebrity present in the top 10, the Juve striker with over 254 million followers, boasts the highest number of followers, while by post he earns around $ 900,000.

In fourth place Kim Kardashian with posts worth up to 858 thousand dollars; fifth place for Ariana Grande with 853 thousand dollars, sixth for Selena Gomez and her 848 thousand dollars per post.

Seventh place for Beyonce who gets $ 770,000 for sponsored content, followed in eighth place by Justin Bieber with $ 747,000. Followed by Taylor Swift ($ 722,000) and Neymar ($ 704,000)

Highest Paid Influencers in Italy

Even in Italy, there are higher paid influencers than others and many rich, although the first place may be a bit obvious, the other appearances hide some surprises.

In 1st place in Italy , the highest paid influencer is Chiara Ferragni, companies currently pay up to $ 60,000 per post to sponsor a product.

In second place is followed by Gianluca Vacchi , whose average earnings per post is around $ 47,600; to the third post Fedez , husband of Ferragni. The singer, also thanks to his wife’s success, now has over 11.5 million followers on Instagram and collects about $ 32,000 per post.

In this ranking, unmissable are Mariano Di Vaio , model, fashion blogger and much loved on social media, for a single post he earns about $ 21,300, followed by Giulia De Lellis that for a sponsored post is rewarded with amounts of up to $ 15,000.

These are constantly updated figures, for example, Chiara Ferragni in recent years has established many commercial collaborations with brands such as Pantene, Morellato, Calzedonia and Intimissimi and the compensation could be revalued upwards.

A curiosity: Chiara Ferragni’s net worth is estimated at 10 million dollars.


The personalities mentioned so far are the highest paid on Instagram but, not always, they coincide with the most followed. As in the case of Cristiano Ronaldo, who has many more followers than Dwayne Johnson, but perceives less for publishing a sponsored post.

To affect these numbers are also the sectors they belong to and the business that circulates in the companies in that slice of the market.

Below are the 5 most followed Influencers by number of followers on Instagram .

  1. Cristiano Ronaldo – 254 million followers
  2. Ariana Grande – 216 million followers
  3. Dwayne Johnson – 211 million followers
  4. Kylie Jenner Kardashian – 209 million followers
  5. Selena Gomez – 202 million followers
  6. Kim Kardashian – 199 million followers

You can find out more about the entire ranking in our article on the most followed influencers in 2021.

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