Reasons why an ad doesn’t work on Facebook
Targeted advertising on Facebook is one of the main ways to grow your business and attract new customers. However, it often happens that this technique is not effective. You spent money but got no results. In this situation, it is necessary to study how to find your target audience on Facebook. Here we’ll take a look at how to set up targeting administration for a Facebook business.
- Common problems
- Choose your goal
- Stabilization of results
- What remains to be done?
- Rules on Facebook
Even if your advertising doesn’t work, you shouldn’t give up hope. There are many ways to increase the value of your metrics. We will discuss the most common problems and methods to solve them.
Useful article: “Facebook views”
Choose your goal
Decide what you want to achieve from your advertising campaign. On this basis, do a market research and check out similar offers. Depending on the results obtained, choose your target audience on Facebook. You should pay particular attention to these users. Work your algorithm so that your metrics attract potential customers.
You can take the launching of a video ad as an example. If you want to increase traffic to your site, this method is not likely to work. This is related to the fact that for very few people want to access a link to a third party resource. Use another method to increase your conversion.
Facebook allows you to keep a journal in which all the promotion statistics are stored. The results depend on the goal you originally set for yourself.
Be aware that this social network has a very large number of statistical analysis tools. It is possible to manage your data in a single report in particular. To do so, all you have to do is configure the display of the components correctly on the corresponding page. You will then receive a list of items. Then simply check the boxes next to which you want to extract information.
You can also save a template of your most common actions. This makes it possible to optimize the monitoring of routine activities. It is quite easy to save these kind of settings.
Stabilization of results
It will take some time before you get the first results. Don’t expect to see all of the data directly within hours of your ad launch. This is linked with the peculiarities of using Facebook, as well as your target audience. To study the results, look at the traffic curve. This curve clearly shows user activity over time. As you can see, the data varies depending on the day of the week and time of day.
After a while, the results stabilize. This is the reason why you should not wait for the fruits of your efforts to be direct. It’s best to stay patient and wait for the latest results.
Useful article: “How to quickly create an advertising firm on Facebook?”
The effectiveness of your advertising campaign depends on several factors. These depend in part on the promises you make in your advertising. It is necessary to find the right approach to gain the trust of potential customers. You can leave for example your e-mail address or your phone contact.
If people access your resource, but directly close the page after the fact, try connecting services to collect analytical information. This information will allow you to properly assess the reasons why you are not getting clicks from your potential customers. If you made a mistake, check the layout of the page users are accessing.
It is necessary to configure the pixelation so that your message is considered as an advertisement. For example, it is recommended to establish the results of an action according to its objectives. The best way to track performance is to configure statistical tools.
If you do not set rasterization correctly, your results will be distorted. If you expect your target audience to complete a particular task, it is recommended that you set up rasterization on their site, which will make it easier to monitor data in the future. If you do not configure everything correctly, great difficulties can arise which will lead to a decrease in the effectiveness of your advertising campaign.
What remains to be done?
There are a few nuances that need to be worked on first. You should carefully study Facebook’s advertising policy in order to facilitate your work.
Rules on Facebook
Social networks are used very seriously for advertising campaigns. It is necessary to leave content in such a way that it does not violate the layout rules. Otherwise, your ad may be blocked. Check the existing models regularly which will help you avoid all kinds of mistakes.
If your ad is worded incorrectly, you will be blocked for a specified period of time. Be careful not to put too much text on an image which can also cause a blockage. Check this setting on each of your posts. Try to limit the number of symbols you use as much as possible.
Useful article: “Facebook promotion”
Monitor your budget regularly. The price of an ad is constantly changing depending on your target audience as well as many other parameters. Check these settings so that your ad campaign is not blocked. By adding small attachments, your ad may even appear in the News Feed.
Set targeting based on data from your target audience on Facebook. It is important to check this type of analysis regularly. Evaluate who your average customer should be. There are many filters on facebook, allowing you to configure many features.
There are also useful instruments, allowing to collect statistical data according to its target audience. This will help you see who clicks on your ad the most. You can also pre-test your audience for the best possible results.
Read the text of your advertisement carefully. Make sure all of the options are listed. Customize your ads according to the needs of your audience.
Advertising on Facebook requires an investment of time and money. Perform a thorough analysis of your target audience before you even launch it to assess what is the optimal configuration for each of the settings.