SEO or SMM, which works best?
Internet Marketing is a next generation marketing tool. More and more companies are contacting their customers through this kind of marketing strategy. To achieve the popularity of an Internet resource, they use Search Engine Promotion (SEO) or Social Media Marketing (SMM). Let’s try to figure out in which cases the effectiveness of one or the other method is higher.
Website promotion in search engines is a way to attract target audience to your website from search engines by increasing the website’s position in the results for certain search queries.
On the other hand, SMM encourages the use of social networks, blogs to communicate with customers online. This is a relatively new tool compared to SEO, but one cannot fail to note the rise in popularity of social media such as VKontakte, Odnoklassniki, LiveJournal, MoiMir, Facebook, Twitter, Digg, Youtube, Linkedin, Flickr and many others.
SEO and Social Media Marketing
SEO enables users to show themselves to a large audience. Your business can increase in popularity if it has high positions in the search engine results.
Users show their brand loyalty by putting likes on VKontakte, Facebook, retweets on Twitter, sharing videos on Youtube, etc.
By clicking on links, putting likes, re-posts, you do this, that your friends, friends of friends see the information you like, which leads to its rapid and wide distribution in the social network. You can also create a community in which only the target audience will be, and make the existing one more popular by regularly adding new interesting content about the product / service.
Social media marketing is time consuming, plus when you want to use additional social media ads it may require additional ad budget. A huge plus of social networks is that people trust their friends, listen to their recommendations and follow their advice.
What to choose?
Each business development strategy we have considered has its own advantages, however, there is nothing better than combining them. Here’s why:
- Without a doubt, a huge number of people use search engines to find the information they need. Yandex is still very popular in Russia, and Google remains number one in the world among search engines and say that 80% of Internet users love search engines precisely because they can find any, even specific information there in one request. Thanks to this, search engines can fill your VKontakte and Facebook groups with potential customers, which will allow you to quickly create a community of fans around brands.
- SMM along with SEO can work great if you create social media profiles in a way that is relevant to your targeted search queries. In this case, not only your site, but also your pages on social networks can participate in the search results.
- The end of 2010 and the beginning of 2011 were remembered for the fact that a huge number of people began to use social media. More and more business people have created profiles and communities to attract customers. And search engines could not miss this phenomenon: now sites in search results are ranked based on user preferences (likes, shares, mentions, activity, etc.) on social networks.
- The desire to always stay in touch, to be aware of all events, to be able to access the Internet has led to a boom in the use of smartphones. Many users are willing to pay money to have additional applications on their phones that will provide them with music, news, expert opinions, software, etc. Potential clients who come to your site, thanks to SEO, want to receive online advice not only on phone, and through, for example, the familiar VKontakte or Facebook application, and make a payment there.
The new age of marketing calls for the use of search engines and social media to develop your business in a complex. Both tools are really effective only when used simultaneously and have their own advantages and application features in your case. Using these two strategies at the same time will help you expand your customer base and build and build relationships with customers.