How to succeed on Instagram in 2021? 9 techniques to achieve Instagram success and promote your account. Learn how to succeed on Insta.
You’ve probably heard all the reasons Instagram is such a great tool for small businesses. You are certainly using the application for personal use.
But there’s a big difference between having standard Instagram usage and using the app professionally to be successful on Instagram. How does Instagram work? Do you know what to put in place to promote your business? Do you know the Insta tips that can help you propel your account as an individual, future influencer or SME?
Here we give you 9 basics that you must do to be successful on Instagram in 2021 and successfully launch your account. However, be aware that there is no miracle and that growing your account will take work. The tips given here are a good foundation, but if your goal is to blow up your insta account and its follower count, it is best to take a full Instagram training.
You can also pick up our instagram book for detailed tips.
9 tips to know how to succeed on Instagram in 2021:
1. Choose a memorable username
Once you’ve downloaded the app, you need to make sure you have a complete and well-defined Instagram profile . It starts with the correct choice of your username. You won’t succeed on Instagram with a name that is unpronounceable or that no one remembers. So be sure to validate this step.
Your username will be displayed publicly and be what people see when they find you on instagram. It is therefore preferable that it is as close as possible to your company name or personal name (unless you prefer to use a nickname).
During registration, Instagram will also ask for your full name. You can enter your full business name here, which will make it easier for people to find you using Instagram’s search function.
2. Have an up-to-date profile to succeed
Instagram allows you to fill in a 150 character biography to introduce yourself. Due to text limitations, you should be clear and concise about who you are as a brand or person and what you offer (whether products, services or on your Insta account) . If you are targeting a local audience, it is also recommended to add your location .
Norman uses his bio to share his craft and let people know what types of content he shares from his Instagram account:
You can also add your website , to allow your visitors to click directly on it from your profile. This can be done in professional profile only.
3. Choose the best profile picture
The perfect dimensions for your Instagram profile picture will be 400 × 400 pixels. Discover all the sizes of Instagram photos here.
The most important thing for success on instagram is that the photo you choose is recognizable by people who follow your instagram account. In most cases, the best choice will be your company logo or a colorful photo to grab attention.
Your profile picture can only be updated on a mobile device. If your logo is not saved on your smartphone or tablet, Instagram has the option of importing it from Facebook or Twitter.
You can also take a new photo directly from the app.
4. Automate your Instagram account
To grow your Instagram account faster and achieve your goals, having a lot of interactions with other members of the community is one of the best techniques. This allows you to gain visibility and thus obtain a greater number of subscribers.
However, this method takes time to apply on a daily basis and it is best to focus on the quality of the content that you offer. This is why automating your account should be considered.
Using an Instagram bot will allow you to perform actions for you safely, to gain more followers quickly. If you want to start implementing this, you can run your Instaboss 3 days free trial version in under 2 minutes. Start the Instaboss trial.
5. Find and be inspired by similar accounts
It might not sound like fun, but without having a good understanding of the type of images other people post, you won’t know what content tends to perform well . And luckily for you, Instagram search doesn’t have to be an unpleasant task. While browsing the Instagram app you will discover beautiful photos that should inspire you in your success on Instagram .
Start by finding an account similar to yours or in the same industry as you and which has a significant number of Instagram followers , a target audience similar and a high level of engagement. What does this account tend to post, and when?
Even if you want to differentiate yourself from the competition, it is essential that you know what others are doing.
6. Post regularly and at the right time
Okay, now that your profile elements are established, it’s time to focus on your Instagram content. To be successful on Instagram, you will need to post quality content regularly (at least 3 times a week).
The golden rule that you should follow is to post content that adds value to your community. Make your content relevant to your theme or industry and relevant to what your followers want to see.
Remember that they are on Instagram for entertainment and not for the purpose of looking for new products to buy, so if you really want to grow your number of followers and succeed on Instagram, keep your community entertained as much as possible. Instagram has a number of tools at your disposal to help you with this task, including the stories and polls that can be included.
This subject is very extensive and you can still learn a lot about it. Here is some content for you to dig deeper if you wish.
7. Don’t hide that you are on Instagram
Congratulations! You are now on Instagram, and shout it out to the world by sharing it on your other social networks or your website for example. This will allow you to gain visibility and perform community sharing between your different acquisition platforms.
If you have an email list, you can also send an email to encourage these people to follow you. Hosting a contest can be a great way to kickstart your Instagram success.
8. Interact with other accounts
This is linked in particular to technique number 4 which consists of automating your instagram actions in order to be able to reach more people every day.
Indeed, we saw previously that you can interact with the other accounts of the platform to attract their attention and thus obtain follows back . An alternative to the previous technique presented is to use Instagram’s search function to find people and brands to follow. You can search by username, or choose hashtags relevant to your business.
Following more people and businesses is a great way to make new contacts and can also be source of inspiration for your Instagram account. However, doing it manually will take a lot more time.
9. Be more social than ever
You’ve created your account, learned the basics and started interacting with the right people; you are now ready to start establishing a permanent presence on Instagram with the goal of successfully growing your account.
A key part of building a community on Instagram is engaging with the people who follow you. When someone likes or comments on your photo, you receive a notification. Be sure to respond to that person’s comment or tag as soon as possible by including the “@” symbol, followed by their username.
Keep in mind that Instagram is first and foremost a social network, so being successful on it is about nurturing relationships with your community, close friends and all those who get in touch with you.
Now you know how to be successful on Instagram in 2021 and how to get started on the right foot for launching your account and getting started. However, there are still many things you need to know to ensure your success. To help you assimilate them as quickly as possible, here is an article showing you how to make yourself known on Instagram in 19 steps.
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