What to post on Valentine’s Day: for those who are tired of standard greetings
Every year on the eve of February 14, SMM-people rack their brains: how to play this topic in an original way so that the post does not get lost in tons of photos with bouquets of flowers. If you’re familiar with this problem, grab Valentine’s Day content ideas and post examples from brands. Get inspired and become active in your communities!
Give a benefit, because everyone loves to receive gifts
Make a discount
If you sell products that are in demand on February 14th, the discount will help you attract more customers. This is ideal for a flower salon, perfume shop, jewelry store.
Start a competition
More than discounts, people love gifts. Come up with a competition with simple mechanics and a prize that you want to compete for. For example, as did the Dve Palochki restaurant chain. They announced a competition for the longest kiss and created a separate Instagram page for this.
A good marketing idea for Valentine’s Day can be borrowed from Ryanair. She launched a Twitter contest and invited users to share a photo with a symbol of love – a heart, as well as name a place they dream to visit. The winner won free tickets to the city of dreams.
Offer Free Shipping
Valentine’s Day always hits the pocket, so saving on delivery will not be superfluous. This offer is especially important among men who want to order a gift and not worry about little things.
Do something good and share it
February 14 is a great occasion to bring some kindness to this world. Take Uber as an example. Together with Natalia Vodianova’s Naked Heart Foundation, they held the UberHeart campaign. Anyone could order the delivery of a gift for February 14, and the proceeds went to support children with developmental disabilities. You don’t have to come up with something that big. A good deed can be small, but no less valuable. For example, send a portion of your February 14 profit to a charity.
Help choose a gift using the chatbot
We are sure that before buying a gift, many consult with friends so that they appreciate the coolness of the idea. A chat bot can replace such acquaintances. In his algorithm, you need to sew the names of gifts and assign each a number of points (shaving foam – 0, PlayStation 5 – 10), and also come up with funny criticism or approval of the idea. It will not be superfluous to add recommendations for products from your catalog, which will be a good gift for February 14th.
Make useful reminders for important dates
Agree, it’s a shame when you prepared a gift, and the other half simply forgot that today is a holiday. Help subscribers and make a series of reminder posts related to February 14th. On VKontakte, this can be done using mailing lists, and on Instagram, through posts in the feed. It will be great if you provide useful information related to the holiday in the content.
- “List of Moscow restaurants for dinner on Valentine’s Day.
- “Gift ideas for men on February 14 with a budget of up to 5000 rubles.”
- “How to actively spend Valentine’s Day.”
Prepare your audience in advance and tell them that you are preparing a series of posts or a newsletter to help the most forgetful ones. The main condition is to subscribe to alerts to receive useful content. When you come up with themes for your posts, be sure to natively embed your brand in them.
Who else but you: help your subscribers get the right gift
Make a post with the help of which your subscriber will hint to the other half what he dreams about. The mechanics depend on the social network: on Instagram, offer to mark your loved one in the comments, and on VKontakte, you can draw attention to the gift by reposting on the wall.
Turn your Story into an Advent Calendar
If your goal is social media sales for Valentine’s Day, try the Advent Calendar idea. During the week before the holiday, post two products from the assortment in your story and ask which one to get a discount on. Then post a promotional code for the winning product. The Advent calendar will increase the activity in your account and draw attention to the assortment.
And what about those who have no pair? Help find her!
If people are in your group, then they have at least one common interest. For example, they love Japanese food, run marathons, or learn English. This is already a great start. Here again, you can use a chatbot. Add questions from the dating site’s questionnaire to it: gender, age, city, interests, etc. After answering the questions, the subscriber will receive in private messages the profiles of those who also filled out the questionnaire and are compatible with him.
If you don’t have the time and money to create a chatbot, post a special post for singles and offer to like the comments of those they like.
Deny February 14, but do it in style
Another content idea for February 14 is based on the loneliness and depression trend. To find out the mood of your subscribers in this regard, post a post asking if they celebrate Valentine’s Day. If most of the answers are negative, this topic can be played on. For example, to publish a funny meme or to arrange a thematic contest with a prize, as did the M.Video company. His activities speak for themselves.
But Burger King in the US went even further and offered to exchange photos of exes for free burgers.
For single subscribers, you can create a separate promotional campaign – it’s not for nothing that social networks have such a thing as targeting. In it, you can laugh at the holiday and offer to make a gift to yourself.
Use February 14 as an excuse to draw attention to your brand through posts and stories with original mechanics. The main thing is to observe the usual tone of voice, so as not to cause bewilderment among those who have subscribed to you for a long time. Do not ignore this holiday, but also do not make content with a picture from a photo stock for show.